SILICON SLOPES, Utah — March 3, 2021 — Join Eric Hansen, Manager of Digital Analytics Product at WGU and Cameron Cowan, Senior Director of Product Strategy at ObservePoint, for a webinar Learning to Fly: Taking Your Campaign Tracking to New Heights, Thursday, March 11th at 2:00 PM EST.
Marketers use multiple channels to increase traffic to their site including paid search, paid ads, email, etc. Managing just one of those channels can be a full time job, managing all of them and getting the full insights and dimensionality needed to make better decisions and help increase conversions can feel nearly impossible.
In this webinar, learn how to move from manual campaign tracking processes to automated solutions, grow beyond limited capabilities of UTM parameters to full dimensionality, and manage and align multiple campaigns, teams, and more.
Eric Hansen is the Manager of Digital Analytics Product at Western Governors University (WGU). He is also a founding officer of the Salt Lake City chapter of the Digital Analytics Association (DAA). Eric has more than 10 years of enterprise analytics across various roles in client services, product management, consulting, and architecture. After working for Omniture and Adobe, along with consulting for large companies like Hilton, Vivint, and Oracle, he was lured into building analytics practices for non-profit institutions. In 2015, Eric was awarded a patent (No. 9,027,045) for deploying digital analytics solutions on TV and other linear content streams. He holds an MBA from Western Governors University and a BS in Information Systems from Brigham Young University.
Cameron Cowan is the Sr. Director of Product Strategy at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He has joined the ObservePoint family via the recent Strala acquisition and plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), and gained experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.
Register for this FREE virtual event HERE.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
ObservePoint empowers insights-driven companies to trust their data and create better experiences for their customers using automated data governance. Our automated Technology Governance, Privacy Compliance, and Campaign Performance solutions enable companies to scan their digital properties for data collection errors—ensuring they are collecting accurate, secure data to guide their decisions.
ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.