SILICON SLOPES, Utah — July 14, 2021 — ObservePoint is hosting its second DataChat Live! on Wednesday, July 28th at 11:00 EDT / 17:00 CEST.
Join digital marketing and analytics leaders for regular live discussions around data problem-solving, industry news, strategy, governance, technology, regulations, and more.
Don’t miss this episode with Chris Baird, CMO of ObservePoint, and Cameron Cowan, Sr. Director of Product Marketing at ObservePoint, as they discuss privacy regulation updates and what they mean, the state of third-party cookies, the pros and cons of going server-side, and more!
As Chief Marketing Officer, Chris Baird is responsible for providing strategic marketing direction for ObservePoint products, solutions, and services, and for presenting the ObservePoint brand worldwide. He previously held various marketing positions at Mrs. Fields Brands, Omniture, and Adobe.
Cameron Cowan is the Sr. Director of Product Marketing at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He has joined the ObservePoint family via the recent Strala acquisition and plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), and gained experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.
Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.
Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.