SILICON SLOPES, Utah — September 15, 2020 — ObservePoint is pleased to announce they will be hosting a virtual panel, “Manage Change Effectively within Your Organization,” with David Kirschner, Independent Advisor and Former Google Lead, Michelle Matranga, Director of Attribution & Digital Performance at RetailMeNot, and Andrew Geddes, Director of Consulting at ObservePoint, on Thursday, September 30th at 11:30am ET.
The analytics industry changes constantly. With frequent updates to MarTech, modifications in team structure, and innovations in analytics processes and procedures, it can be difficult to manage all the changes and ensure they do not create chaos within organizations.
In the panel discussion, David, Michelle, and Andrew will address how to effectively plan and execute change management initiatives, lead change within your organization, and communicate changes clearly to teams and stakeholders.
David has over 20 years of experience in the marketing and analytics industry. It all started when in 1997 his company had just launched its first website when David’s boss asked him, “Who’s coming to our site and why?” That single question prompted thousands of others within David’s curious mind, and propelled him to a career leading high-performing teams at Google, Adobe, Hotels.com, Zoosk, and Mars Inc. While at Google, David focused on their attribution products, so he brings a unique perspective to the panel.
Michelle is a marketing and analytics expert with over a decade of experience in the industry. She has dedicated the last eight years to the practice of attribution and incrementality. Previously, she planned, purchased, sold, measured, and analyzed digital advertising for clients like Warner Brothers and Disney and serviced the most advanced Google Attribution & Analytics offering to date during her time at Google. Michelle has also built attribution practices and managed platform onboarding for analytics firms and now leads the attribution department for RetailMeNot as well as running her own practice, Nomad Analytics. She also dedicates time to helping nonprofits with their analytics and data change management needs in her spare time.
Andrew is the Director of Customer Success for ObservePoint's Professional Services team, providing clients with insight and expertise on their data quality and digital analytics. Andrew Geddes has worked in the SaaS industry for the past decade, previously working with large enterprise clients at Workday. Prior to jumping into the SaaS world he spent time in sports broadcasting at Brigham Young University, and local ESPN radio.
All interested parties can register for the webinar here.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.
Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.