ObservePoint to Host DataChat LIVE! with Guest Jenn Kunz

July 18, 2022 Emily McCauley

SILICON SLOPES, Utah — July 18, 2022 — ObservePoint is hosting its next DataChat LIVE! episode on Thursday, July 28th at 11:00am EST / 17:00 CEST. 

Join digital marketing and analytics leaders for regular live discussions around data problem-solving, industry news, strategy, governance, technology, regulations, and more.

In this episode Cameron Cowan from ObservePoint and Jenn Kunz, Consultant at 33 Sticks will be discussing a myriad of topics in the digital governance space, including: 

 

Industry News: 

  • The shift to GA4
  • Moving to server side
  • Customer Journey Analytics from Adobe
  • Mozilla stripping query strings

 

Primary Topics:

  • Technology governance and why it matters
  • Data privacy: what should be governed and audited?
  • Best practices for building and maintaining a digital governance system

 

Register and subscribe to future episodes here and follow our podcast on Spotify, Buzzsprout, and Stitcher!

 

Jenn Kunz 

Jenn Kunz is an industry expert on Adobe/Google Analytics, MarTech pixel implementation, tag management, and data layers. She has 15 years of experience helping enterprise organizations solve their analytics problems holistically, no matter where they are in their digital measurement evolution or what tool set they use. As a consultant at 33 Sticks (a boutique agency specializing in strategic analytics and optimization), she helps clients streamline the implementation process and get more value out of their tools, decreasing costs and headaches for developers, project managers, and analysts alike. On the side, she's used her background as a developer to create free industry tools like the Adobe Analytics Beacon Parser and the mobile app PocketSDR.

She loves helping and collaborating with others in the industry, and most days can be found in #measure slack or twitter doing just that.

 

Cameron Cowan

Cameron Cowan is the Sr. Director of Product Strategy & Marketing at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), and gained experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.

 

About ObservePoint

Companies like yours rely on website technologies to collect customer data, inform business decisions, improve experiences, and uncover revenue opportunities. But how often have you questioned the accuracy, security, or reliability of the technology guiding your decisions? 

As much as you rely on your Martech, it also causes a lot of chaos. With dozens of technologies being deployed across thousands of pages, undergoing constant development updates, and being managed by several teams—things are bound to break. Add to that new privacy regulations, and you could be facing major threats to your customers, your reputation, and your revenue. 

ObservePoint’s Digital Governance solutions bring insights, automation, and compliance to the complexity of your digital customer experience. Our patented Digital Governance solutions for Technology Governance, Privacy Compliance, and Touchpoint Management automatically audit and monitor data collection technologies and user paths to test for gaps in data collection, potential breaches in data security, and malfunctions that interrupt user experiences. 

You can rest assured your web technologies are functioning as expected and guiding your company in the right direction. 

For more information, visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, Facebook, and Instagram.

About the Author

Emily McCauley

Emily is the PR and Social Media Specialist at ObservePoint. She is a Digital Marketing student and is interested in many different facets of marketing. Emily is continually expanding her knowledge and understanding in areas such as SEO, analytics, and digital advertising. She also does freelance social media management and content creation.

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