SILICON SLOPES, Utah — October 13, 2021 — ObservePoint is hosting its next DataChat Live! on Thursday, October 21st at 12:00am EST / 18:00 CEST.
Join digital marketing and analytics leaders for regular live discussions around data problem-solving, industry news, strategy, governance, technology, regulations, and more.
In this episode, Chris Baird and Cameron Cowan will be talking to Jason Thompson, Co-Founder and CEO of 33 Sticks, and Mike Fong, Senior Manager of Product GTM at ObservePoint. They will be discussing opinions on Facebook's recent woes and what it means for marketers across the world, Google's next step for Google Analytics 4, and more!
Jason is an experienced digital analyst & entrepreneur whose primary focus is helping organizations think differently about the delivery of information, insight, and recommendations. He previously served as the Vice President of Strategy & Experience at Keystone Solutions. Before joining Keystone, Jason was a Sr. Consultant at Numeric Analytics and prior to that was Manager of Web Analytics at Spark Networks, where he crafted a world-class analytics practice. Recently, Jason co-founded 33 Sticks, an analytics boutique, advising Fortune 500 companies and partnering with unique, early-stage startups. His personal passions include a love for cooking, a talent for playing bass guitar & piano, and a unique interpretation on life through the art of photography.
Starting his career as a Data Analyst, Mike has traversed Digital Analytics, Consulting, Sales and now currently works in our Product team as Product Marketing Manager. Clearly a jack of all trades, using data and spreading a positive attitude are the common threads throughout his career.
As Chief Marketing Officer, Chris Baird is responsible for providing strategic marketing direction for ObservePoint products, solutions, and services, and for presenting the ObservePoint brand worldwide. He previously held various marketing positions at Mrs. Fields Brands, Omniture, and Adobe.
Cameron Cowan is the Sr. Director of Product Strategy at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He joined the ObservePoint family via the Strala acquisition and plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), gaining experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.
Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.
Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.