SILICON SLOPES, Utah — September 23, 2021 — ObservePoint is hosting its next DataChat Live! on Wednesday, September 29th at 11:00am EST / 17:00 CEST.
Join digital marketing and analytics leaders for regular live discussions around data problem-solving, industry news, strategy, governance, technology, regulations, and more.
In this privacy panel episode, Chris Baird and Cameron Cowan will be talking to Ingrid Silva Pino, Data Protection Manager at Dentsu International, and Mike Fong, Senior Manager of Product GTM at ObservePoint. They will be discussing updates on Brazil's General Personal Data Protection Law (LGPD), thoughts on the UK walking away from GDPR, processes and tools for addressing data protection, and more!
Watch the event HERE.
Ingrid Silva Pino
Ingrid Silva Pino is a Data Specialist who gave up on being a lawyer to advocate for better Data Visualization, since a pie chart stole her lunch money. She eventually reconciled her Law background and nine years of experience working with data, assumed the role of Data Protection Manager at Dentsu International in the Netherlands, where she helps the company with GDPR compliance.
Starting his career as a Data Analyst, Mike has traversed Digital Analytics, Consulting, Sales and now currently works in our Product team as Product Marketing Manager. Clearly a jack of all trades, using data and spreading a positive attitude are the common threads throughout his career.
As Chief Marketing Officer, Chris Baird is responsible for providing strategic marketing direction for ObservePoint products, solutions, and services, and for presenting the ObservePoint brand worldwide. He previously held various marketing positions at Mrs. Fields Brands, Omniture, and Adobe.
Cameron Cowan is the Sr. Director of Product Strategy at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He joined the ObservePoint family via the Strala acquisition and plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), gaining experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.
Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.
Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.