ObservePoint to Host DataChat LIVE! to Discuss CMP Adoption & Market Share Analysis

April 21, 2022 Emily McCauley

SILICON SLOPES, Utah — April 21, 2022 — ObservePoint is hosting its next DataChat LIVE! on Wednesday, April 27th at 11:00am EST / 17:00 CEST.

Join digital marketing and analytics leaders for regular live discussions around data problem-solving, industry news, strategy, governance, technology, regulations, and more. 

ObservePoint used proprietary web auditing technology to scan 1000+ of the top trafficked websites to glean insights into Consent Management Platform (CMP) adoption rates, provider market share in the United States and Europe, and some privacy technology challenges.

Don’t miss this episode with Cameron Cowan and Mike Fong as they discuss these insights, including trends in:  

  • Adoption, implementation completeness, and functionality of CMPs in the US and Europe
  • Privacy technology challenges you should be aware of
  • Prominent CMP providers and their market share
  • Which Tag Management System (TMS) was paired with which CMP providers
  • Dark pattern privacy fines and how to avoid them

Register and subscribe to future episodes here and follow our podcast on SpotifyBuzzsprout, and Stitcher!

 

Mike Fong 

Mike Fong is the Sr. Manager of Product Go To Market at ObservePoint and assists in aligning the Product, Marketing, and Revenue teams on product strategy, value propositions, and promotion. Previously a Senior Consultant and Solutions Engineer on ObservePoint’s EMEA team in London, Mike has been integral in ensuring ObservePoint users are obtaining the highest quality of data from their marketing technologies. With over 10 years of experience in the analytics world, Mike is an expert when it comes to data analytics, SQL, problem solving, and spreading good vibes.

 

Cameron Cowan

Cameron Cowan is the Sr. Director of Product Strategy & Marketing at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), and gained experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.

 

About ObservePoint

Companies like yours rely on website technologies to collect customer data, inform business decisions, improve experiences, and uncover revenue opportunities. But how often have you questioned the accuracy, security, or reliability of the technology guiding your decisions? 

As much as you rely on your Martech, it also causes a lot of chaos. With dozens of technologies being deployed across thousands of pages, undergoing constant development updates, and being managed by several teams—things are bound to break. Add to that new privacy regulations, and you could be facing major threats to your customers, your reputation, and your revenue. 

ObservePoint’s Digital Governance solutions bring insights, automation, and compliance to the complexity of your digital customer experience. Our patented Digital Governance solutions for Technology Governance, Privacy Compliance, and Touchpoint Management automatically audit and monitor data collection technologies and user paths to test for gaps in data collection, potential breaches in data security, and malfunctions that interrupt user experiences. 

You can rest assured your web technologies are functioning as expected and guiding your company in the right direction. 

For more information visit www.observepoint.com. Follow ObservePoint on TwitterLinkedInFacebook and Instagram.

About the Author

Emily McCauley

Emily is the PR and Social Media Specialist at ObservePoint. She is a Digital Marketing student and is interested in many different facets of marketing. Emily is continually expanding her knowledge and understanding in areas such as SEO, analytics, and digital advertising. She also does freelance social media management and content creation.

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