SILICON SLOPES, Utah — June 29, 2021 — ObservePoint is hosting a virtual discussion about privacy on Wednesday, July 7th at 11am EST / 5pm CEST.
Join James Wawne, Managing Director and Principal Consultant, at DMPG along with Cameron Cowan, Senior Director of Product Strategy, & Dylan Sellers, Customer Solutions Engineer at ObservePoint for the event, “Counting Cookies: The Reliance, the Risk, & the Remedy."
It’s no secret that third-party cookies are quickly crumbling, but how prepared is the industry for their demise?
Dylan Sellers reported that, “after working with over 50 enterprise level clients, I have yet to find a single client that didn’t discover unwanted 3rd-party tracking on their site using our auditing solution.”
In order to understand the true extent of the third-party cookie dependency, DMPG, ObservePoint and SimilarWeb scanned the top 100-200 sites in three different countries (the United States, the United Kingdom, and Australia) to discover answers to questions like:
- How large is the third-party cookie dependency?
- What business functions are most reliant on third-party cookies?
- How can you understand your exposure and mitigate risk?
- What are some alternatives to third-party cookies you can start implementing now?
During the discussion on July 7th, James, Cameron and Dylan will discuss the results of the study and the answers to the questions above.
James Wawne is managing director and principal consultant ANZ at DMPG. James is a commercially focussed consultant with 15 years of experience in digital and helping global organisations to gain a deep understanding of customer behaviours and develop specialist capabilities to maximise business value. He has worked client side, agency side (large and small), in research and as a contractor with leading brands including Virgin Australia, Flight Centre, Shell, FairFX, BSkyB, Kia Motors, BBC and Virgin Media.
DMPG launched in London in 2013 and has since grown to a team of 25 professionals, including a recent move into the Australian market in February 2021. The consultancy specialises in digital experience enablement which puts the customer at the centre of digital strategy and works to transform organisations by integrating people and processes with data and technology, delivering optimal decisioning, marketing automation, and personalisation at scale.
Cameron Cowan is the Sr. Director of Product Marketing at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He has joined the ObservePoint family via the recent Strala acquisition and plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), and gained experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.
As a Customer Solutions Engineer for ObservePoint, Dylan builds custom solutions to meet client’s data collection and reporting needs while also working as an internal technical implementation specialist. Before his current role, he was head of UX Research and Customer Education and the OP Community Slack Admin. His background is in Product & Project Management with a Bachelor’s in Electrical Engineering.
Learn more and register to attend this free event HERE.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.
Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.
Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.