SILICON SLOPES, Utah — February 25, 2022 —ObservePoint is hosting its next DataChat Live!, ObservePoint’s virtual event series, on Wednesday, March 2nd at 11:00am EST / 17:00 CEST.
In this episode, Cameron Cowan and Mike Fong will be going over the top findings in ObservePoint’s 2022 Digital Governance Report. They will be discussing how companies have adapted to a tumultuous couple of years of digital challenges, as well as rapid changes in tracking technology and privacy regulation enforcement.
ObservePoint wanted to better understand how organizations are adjusting to a dynamic digital landscape and what priorities they’re placing on how they gather and monitor data, so we surveyed professionals in the digital marketing, analytics, and privacy industries to answer questions such as:
- What are the biggest benefits of digital governance?
- Which tech do companies think is the most important to test and validate?
- What challenges do companies face in regards to digital governance?
- How do companies prioritize data privacy, and which teams have ownership of it?
- What are the pros and cons of moving server-side?
Register now to join the conversation.
Cameron Cowan is the Sr. Director of Product Strategy & Marketing at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), and gained experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.
Mike Fong is the Sr. Manager of Product Go To Market at ObservePoint and assists in aligning the Product, Marketing, and Revenue teams on product strategy, value propositions, and promotion. Previously a Senior Consultant and Solutions Engineer on ObservePoint’s EMEA team in London, Mike has been integral in ensuring ObservePoint users are obtaining the highest quality of data from their marketing technologies. With over 10 years of experience in the analytics world, Mike is an expert when it comes to data analytics, SQL, problem solving, and spreading good vibes.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.
Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.
Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.
About the AuthorMore Content by Emily McCauley