SILICON SLOPES, Utah — November 3, 2015 — ObservePoint will be co-sponsoring Big Data & Marketing Innovation Summit in Miami this Thursday and Friday, November 5-6. The summit is set to “explore how businesses are deriving real value from marketing, customer and business information.”

ObservePoint’s VP of marketing, Chris Baird, will be presenting, focusing his discussion on data quality. ObservePoint is a Data Quality Validation platform and Baird will be explaining the importance of ensuring the quality of your data to validate your marketing, customer and business information.

Representatives from Adobe, Coca-Cola, Facebook, Chipotle and Burger King are just a few of the expert speakers who will be presenting. Some of the topics that will be covered include:

Driving Consumer Engagement through Big Data Analytics
Organizing for Customer Data Management
User Level Web Analytics Across Multiple Platforms
Cognitive Science to Drive Customer Targeting
Big Data & Marketing Modeling
Data Science for Customer Lifecycle Management

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssuranceTM technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.
For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.