ObservePoint to Attend & Sponsor Marketing Analytics Summit

June 13, 2022 Emily McCauley

SILICON SLOPES, Utah — June 13, 2022 — ObservePoint is proud to be a sponsor and to host a Lunch and Learn session at Marketing Analytics Summit in Las Vegas on June 20-23, 2022. 

Attendees can stop by ObservePoint’s booth to snag a free pair of ObservePoint socks! 

ObservePoint’s Lunch and Learn session, “Exploring Digital Governance Use Cases” will be held on June 22 at noon, with Rob Clarke, VP of Product at ObservePoint and Cameron Cowan, Senior Director of Product Strategy at ObservePoint. 

In this session, they will be discussing how to:  

  • Perform comprehensive data discovery audits on your digital properties
  • Validate the deployment and ongoing accuracy of all MarTech on your site
  • Uncover opportunities to optimize user experiences and key conversion flows
  • Ensure compliance to website data privacy standards

 

Marketing Analytics Summit

Marketing Analytics Summit is where marketing analytics professionals discuss, reimagine and collaborate. The latest thinking, newest developments, and the most current examples of using data to glean insights are brought together for all to learn. 

This year the main workshops will be led by Charles Farina, Jim Sterne, Lee Feinberg, and Anil Batra. A total of  25 industry professionals will be speaking at the event. View the full agenda here

Learn more about the event here.

 

About ObservePoint

Companies like yours rely on website technologies to collect customer data, inform business decisions, improve experiences, and uncover revenue opportunities. But how often have you questioned the accuracy, security, or reliability of the technology guiding your decisions? 

As much as you rely on your Martech, it also causes a lot of chaos. With dozens of technologies being deployed across thousands of pages, undergoing constant development updates, and being managed by several teams—things are bound to break. Add to that new privacy regulations, and you could be facing major threats to your customers, your reputation, and your revenue. 

ObservePoint's Digital Governance solutions bring insights, automation, and compliance to the complexity of your digital customer experience. Our patented Digital Governance solutions for Technology Governance, Privacy Compliance, and Touchpoint Management automatically audit and monitor data collection technologies and user paths to test for gaps in data collection, potential breaches in data security, and malfunctions that interrupt user experiences. 

You can rest assured your web technologies are functioning as expected and guiding your company in the right direction. 

For more information, visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, Facebook, and Instagram.

About the Author

Emily McCauley

Emily is the PR and Social Media Specialist at ObservePoint. She is a Digital Marketing student and is interested in many different facets of marketing. Emily is continually expanding her knowledge and understanding in areas such as SEO, analytics, and digital advertising. She also does freelance social media management and content creation.

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