Analytics experts and leaders are coming together from all over the world to learn, to network and to participate in session and panels led by professionals from some of the world’s top organizations. The Agenda includes prominent brands such as Crate & Barrel, Luxottica, CDW, Fidelity Investments, Ferguson and HP.
Daryl Acumen, Sr. Manager of Digital Analytics at HP, will be discussing “How to Clean up Your Data Quality” with ObservePoint’s Data Quality Assurance Platform. Acumen is expected to discuss how, in a global company, digital analytics processes are difficult to manage and often impact data quality.
ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.
ObservePoint’s proprietary DataAssuranceTM technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.
Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.