SILICON SLOPES, Utah — March 7, 2017 — ObservePoint, innovative pioneer in the field of analytics data validation and governance, is pleased to announce their sponsorship of Adobe Summit, to be held March 19-23 in Las Vegas, Nevada.
The Adobe Summit is an annual industry event that brings together a wide range of marketers, advertisers and digital analysts, all focused on discovering new ways to better understand their customers in order to create experiences that matter.
Every year, this event attracts thousands of the industry’s top talent who spend days exploring new tools and trends and learning from marketing legends and innovators.
ObservePoint’s breakout session “Announcing Adobe Auditor Powered by ObservePoint” will be held on Wednesday, March 22, from 2:30pm – 3:30pm and features a world-class speaker lineup:
Greco will discuss the importance of data governance and Symuleski will reveal how NBC News Digital is using automated analytics auditing to create more effective marketing campaigns on their websites and mobile apps. Barber will showcase a sneak peak into the new Adobe Auditor—a limited feature set of ObservePoint’s powerful digital marketing auditor soon to be available within the Adobe Marketing Cloud.
Greco said of this speaking opportunity, “I am looking forward to presenting at Adobe Summit during ObservePoint’s session. ObservePoint focuses on data quality and governance—which are critical when it comes to maintaining decision-worthy data, and a major key to data governance is auditing your analytics implementations to validate accuracy.”
While ObservePoint has sponsored Adobe Summit in previous years, and often presents on topics related to data quality, 2017 marks the first year ObservePoint has sponsored as a Premier Exchange Partner. Emphasis on this new level of partnership is expected to be highlighted in ObservePoint’s breakout session, in the ObservePoint booth and by other industry leaders on the mainstage.
“We are very excited for the new innovations in data governance that have been created through our partnership with Adobe,” said Adam Gilbert, director of strategic partnerships at ObservePoint. “Adobe Summit will definitely be a time to celebrate and showcase the results of this partnership.”
ObservePoint will also be hosting a private VIP Happy Hour following sessions on Tuesday, March 21, from 7pm – 11pm at Public House in the Venetian. There will be drinks, food, poker tables and lots of great contacts to mingle and network with. To reserve your spot at the exclusive event, register now.
ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.
Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.
ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.