ObservePoint to Sponsor 2018 Digital Velocity New York City

March 28, 2018 Jack Vawdrey

SILICON SLOPES, Utah — March 28, 2018 — ObservePoint, the premier provider of automated data governance and tag auditing solutions, is pleased to announce their sponsorship at the 2018 Digital Velocity conference presented by Tealium on April 4-5 in New York City.

Digital Velocity is an annual Tealium user conference series that takes place in New York City, London, San Francisco and Tokyo. The New York City chapter of the series is set to attract over 400 users from more than 175 companies. Attendees will enjoy a lively  agenda  that will “Inspire, Activate and Transform your digital business” with 30 plus industry speakers, roundtable discussions and user training sessions from Tealium University.

ObservePoint’s breakout session, “Bridging the Gap Between Marketing and IT,” will be held at 1:30pm on Wednesday, April 4. ObservePoint’s Senior Consultant, Mike Fong, will be discussing the top challenges and best practice solutions around how to build a thriving Marketing and IT partnership, focusing on how to maximize company investments and ensure new technologies seamlessly work together for compliance.

“The digital marketplace has created a business imperative that every company be a technology company. This means that IT departments are being pulled out of their traditional gatekeeper role of protecting an organization’s core technology infrastructure and are being asked to collaborate across the enterprise to drive better business outcomes,” says Fong. “At the same time, there is no other department more increasingly powered by technology than marketing. Yet, marketing and IT executives often don’t speak the same language or understand each other’s roadmap.”

In addition to their breakout session, ObservePoint will also have a booth at the event where attendees can learn more about bridging the gap between marketing and IT. At the booth, event attendees can pick up a pair of free, custom ObservePoint socks and enter a $5,000 giveaway.

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.

Founded in 2007 by  John Pestana  and  Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented  WebAssurance™  and  AppAssurance™  technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit www.observepoint.com. Follow ObservePoint on  Twitter,  LinkedIn, and  Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

LinkedIn More Content by Jack Vawdrey
Previous Article
ObservePoint to Announce New Features of Adobe Auditor at Adobe Summit EMEA 2018

SILICON SLOPES, Utah — April 27, 2018 — ObservePoint, the premier provider of automated data governance, ta...

Next Article
Minimizing the Black Box of Customer Behavior
Minimizing the Black Box of Customer Behavior

This article introduces some of the challenges marketers face when analyzing the vast amount of data at the...