SILICON SLOPES, Utah — March 28, 2018 — ObservePoint, the premier provider of automated data governance and tag auditing solutions, is pleased to announce their sponsorship at the 2018 Digital Velocity conference presented by Tealium on April 4-5 in New York City.
Digital Velocity is an annual Tealium user conference series that takes place in New York City, London, San Francisco and Tokyo. The New York City chapter of the series is set to attract over 400 users from more than 175 companies. Attendees will enjoy a lively agenda that will “Inspire, Activate and Transform your digital business” with 30 plus industry speakers, roundtable discussions and user training sessions from Tealium University.
ObservePoint’s breakout session, “Bridging the Gap Between Marketing and IT,” will be held at 1:30pm on Wednesday, April 4. ObservePoint’s Senior Consultant, Mike Fong, will be discussing the top challenges and best practice solutions around how to build a thriving Marketing and IT partnership, focusing on how to maximize company investments and ensure new technologies seamlessly work together for compliance.
“The digital marketplace has created a business imperative that every company be a technology company. This means that IT departments are being pulled out of their traditional gatekeeper role of protecting an organization’s core technology infrastructure and are being asked to collaborate across the enterprise to drive better business outcomes,” says Fong. “At the same time, there is no other department more increasingly powered by technology than marketing. Yet, marketing and IT executives often don’t speak the same language or understand each other’s roadmap.”
In addition to their breakout session, ObservePoint will also have a booth at the event where attendees can learn more about bridging the gap between marketing and IT. At the booth, event attendees can pick up a pair of free, custom ObservePoint socks and enter a $5,000 giveaway.
ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.
Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.
ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.
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