SILICON SLOPES, Utah — April 11, 2017 — ObservePoint, the premier provider of automated digital marketing and analytics tag validation, is pleased to announce their sponsorship at the 2017 Digital Velocity conference presented by Tealium on April 12-13 in New York City.
Digital Velocity is an annual Tealium user conference series that takes place in New York City, London, San Francisco and Tokyo. The New York City chapter of the series is set to attract over 400 users from more than 175 companies. Attendees will enjoy a packed agenda that promises to, “Inspire, Activate and Transform your digital business” with 30 plus industry speakers, roundtable discussions and user training sessions from Tealium University.
ObservePoint’s breakout session, “Data Validation: Speed Up Your Releases and Report Data with Efficiency, Confidence and Accuracy,” will be held at 2:30pm on Wednesday, April 12. ObservePoint’s Director of Solutions Engineering, Pat Hillery, will be giving step-by-step instructions on how to automate the validation of your tagging implementations through development, staging and production with examples from leading brands.
“Validating that your tags remain in place during all stages of the development life-cycle is crucial to collecting accurate, action-driving data,” says Hillery. “Being able to expedite, and even automate, this process can be a life-saver to any team working in the trenches of digital analytics and tag management.”
ObservePoint will also have a booth at the event where attendees can learn more about automating data quality validation and even pick up a pair of free, custom ObservePoint socks.
ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.
Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.
ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.