SILICON SLOPES, Utah—September 23, 2015—ObservePoint is excited to announce its 2015 Partner Sponsorship of the Digital Analytics Association’s Dallas Symposium, to be held at the Alexander Clark Center at the University of Texas on September 24.
Experts from ObservePoint will join world-class speakers and local digital analytics experts to discuss industry best practices and trends.
“The DAA provides a great opportunity for analytics and digital marketing experts to enhance their professional development,” said Chris Baird, Vice President of Marketing at ObservePoint, “It’s an exciting event where professionals can learn from industry experts whom they would normally not be able to hear in person. We look forward to discussing disruptive solutions now available to resolve problems that impact the analytics industry every day.”
ObservePoint is expected to discuss the strategic decisions that must be made when organizations seek to gather more accurate data from their web, mobile and app analytics.
ObservePoint offers a premier Data Quality Assurance Platform, providing validation for data’s accuracy to ensure Big Data is telling the truth.
ObservePoint’s proprietary DataAssuranceTM technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.
Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.