SILICON SLOPES, Utah — March 26, 2019 — ObservePoint is excited to present their Adobe Summit session, “Automating QA Testing for Failproof Analytics & Marketing Data,” as an on-demand webinar. Speakers for the session include Chris Mavormatis, Senior Systems Analyst at Mastercard and Mike Maziarz, Product Manager at ObservePoint.
As manual QA processes can take up valuable time and resources and lead to inaccurate or inadequate results, automated testing is the only feasible way to ensure comprehensive QA and accurate data for many organizations. That is why this year, ObservePoint will discuss how companies can automate QA testing in their session. The session will cover how to implement automated QA processes to:
- Create better data-driven insights with accurate data
- Improve efficiency and data quality testing
- Streamline migrations, such as from Adobe DTM to Launch
- Comply with privacy regulations
ObservePoint has also recently acquired Strala’s touchpoint management and performance management technologies and will be covering how those technologies play a part in the greater bid for accurate data collection and data-driven decisions.
ObservePoint and Strala's technologies help teams ensure accurate data collection and performance measurement throughout an organization—from creating unified data standards, to validating analytics data collection, to generating accurate attribution insights that drive growth and increased ROI.
“Adobe’s ability to help companies create great experiences hasn’t diminished with the onslaught of COVID-19, and neither has ObservePoint’s.” said Chris Baird, VP of Marketing at ObservePoint. “We’re proud to work closely with Adobe to help Adobe Analytics users get the most out of their marketing solutions and better reach their now almost entirely digital audiences. Our on-demand session this year is just one more way we are working to achieve that goal.”
To learn more about how ObservePoint can help companies put the right solutions and processes in place, visit www.observepoint.com.
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
For data to tell real, compelling stories, organizations must answer two vital questions: 1) What is this data telling me about our users? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered data-informed companies to validate marketing tags and optimize digital analytics implementations on an automated platform—giving teams trustworthy data to guide marketing decisions and better connect with their audiences.
Now with Strala by ObservePoint, ObservePoint's platform also provides user insights by creating unified data standards, managing user touchpoints, and generating accurate attribution insights that increase growth and ROI.