ObservePoint Receives 2016 Exchange Partner of the Year Award – Americas at Adobe Summit

March 21, 2017 Jack Vawdrey

LAS VEGAS, Nevada — March 20, 2017 — ObservePoint, innovative pioneer in the field of automated data quality management, received the 2016 Americas Exchange Partner of the Year Award in recognition of its commitment to providing automated data governance and tag validation for Adobe clients.

This award, presented at Adobe Summit, in Las Vegas, recognizes ObservePoint’s collaboration with Adobe to foster data integrity through tag validation. ObservePoint’s automated tag auditing solution allows Adobe to validate the existence and performance of Adobe Marketing Cloud tags across the web and mobile app properties of its clients.

“ObservePoint’s technology fills a unique need in the digital marketing industry,” said John Mellor, vice president of strategy, alliances and marketing, Adobe. “We celebrate ObservePoint’s innovation with this award and look forward to working with them more in 2017 and beyond.”

ObservePoint does this through a patented, cloud-based software that scans websites and mobile apps, firing all code and looking for threats to tag performance, including JavaScript errors, missing/duplicate tags, potential data loss, slow-loading pages, and more.

Rob Seolas, CEO of ObservePoint, expressed his appreciation at receiving the award.

“We’re excited to receive this Partner of the Year Award from Adobe, a partner we’ve had a strong relationship with since ObservePoint’s inception,” said Seolas. “Being able to work closely alongside Adobe as a partner has been a boon for our company, and we’re honored to have received this award.”

ObservePoint also announced a forthcoming integration in the Adobe Cloud Platform: Adobe Auditor. Adobe Auditor will allow clients to pilot their own Adobe tag validation on their web properties.

Concerning this new integration, Rob Seolas commented, “Integrating ObservePoint’s auditing platform into the Adobe technology ecosystem will give Adobe clients a chance to have a hands-on, first-hand look at where their tagging implementation stands, directly within the Adobe Cloud Platform. We’re excited to see that happen.”

About ObservePoint

ObservePoint offers a premier Data Quality Assurance™ Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises. ObservePoint’s proprietary Data Quality Assurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems. For more information, visit http://www.observepoint.com.

About the Author

Jack Vawdrey

Jack Vawdrey is a content marketing strategist and closet programmer interested in the opportunities that marketing technology and automation present for enterprises. Passionate about digital marketing, content marketing, and analytics, Jack is continuously honing his skills in these areas and relishes an opportunity to share what he's learned. Jack joined the ObservePoint marketing team in 2016 as Managing Editor and now works as a Content Marketing Consultant.

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