SILICON SLOPES, Utah — June 29th, 2020 — ObservePoint is pleased to announce they will be hosting a complimentary virtual event, “We Thought We Knew What Disruption Was…,” with speakers Scott Brinker, Editor at chiefmartec.com and Platform Ecosystem VP at HubSpot, and Andrea Fryrear, Co-Founder of AgileSherpas. The event will be moderated by Chris Baird, CMO at ObservePoint, and will take place on July 7th at 2:00 p.m. EST.
This virtual event is a panel discussion and QA session that will focus on how MarTech professionals can demonstrate agility and sustainability amidst unprecedented global disruptions. Attendees of the session will learn best practices to:
- Design a functional and sustainable MarTech ecosystem
- Maintain continuity while adapting to disrupted marketing efforts and teams
- Combine people, processes, and tech for ongoing marketing success and disruption resilience
Of the upcoming event, ObservePoint CMO Chris Baird stated, “Scott Brinker and Andrea Fryrear are true experts when it comes to MarTech ecosystems and change management, so this panel event will be a great opportunity for attendees to pick their brains and learn the best practices for remaining resilient and successful in 2020 and beyond.”
Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners. And he authored the best-selling book Hacking Marketing, about adapting software management practices — such as agile methodologies — to marketing teams. Previously, he was the co-founder and CTO of ion interactive. He holds degrees in computer science from Columbia University and Harvard University and an MBA from MIT. Connect with him on Twitter @chiefmartec.
Andrea Fryrear is a leading global authority on Agile marketing and co-founder of Agile Sherpas. She is co-author of the ICAgile Certified Professional in Agile Marketing curriculum, author of Death of a Marketer, and an internationally sought-after speaker and trainer. She holds numerous certifications in how to improve all aspects of organizational performance and has worked with dozens of the world’s most innovative companies. Prior to co-founding AgileSherpas, Andrea worked as a content marketer and content strategist, both on the brand and agency side.
All interested parties can register for the event here.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.
Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.