ObservePoint Makes MWCN Utah 100 for 5th Year

October 13, 2020 Krissa J. Correa

SILICON SLOPES, Utah — October 13, 2020 — MountainWest Capital Network announced today that ObservePoint made the UTAH 100 list of Utah’s fastest-growing companies for the fifth time. This was announced during the 26th annual MountainWest Capital Network UTAH 100 event

“We are honored to be awarded alongside our fellow Utah-based companies on the UTAH 100 yet again. ObservePoint has seen remarkable growth over the years, and we have every intention of picking up the pace even more this coming year,” said ObservePoint CEO and Co-founder John Pestana. “ObservePoint exists to help customers make better business decisions with their data, and we are constantly working to make this process faster and easier for them. Listening to our customers and delivering world-class products that meet their needs is ultimately what allows us to retain and grow our customer base.”

John Pestana and Rob Seloas founded ObservePoint in 2007 when they realized a recurrent problem in the marketing and analytics industry. As online activity continued to explode, many businesses missed opportunities to engage with customers because of inaccurate data and poor insights. ObservePoint solves this problem with software that audits MarTech tools and validates they are collecting accurate data. 

From the beginning, ensuring quality data has been at the center of the ObservePoint mission, and this year ObservePoint was pleased to expand their product line through an acquisition of Strala’s marketing data attribution technologies. With this expansion, ObservePoint can not only test and validate data collection technologies, but standardize data before it’s collected, automate campaign tracking and touchpoint management, and provide real-time attribution and ROI insights.

The MWCN Utah 100 Award event recognizes Utah’s 15 largest revenue companies, 100 fastest growing, and a select list of newer, Emerging Elite Companies. The Top 15 Annual Revenue Companies are ranked according to the highest total dollar growth from last year. The Utah 100 Companies are ranked according to a weighted average calculation of percentage and dollar growth. Companies are only eligible to be included in one award category. First consideration is given to the Top 15 Annual Revenue category. 

The full list of 2020 winners is available here. 


More about MountainWest Capital Network

MountainWest Capital Network is Utah’s first and largest business networking organization devoted to supporting entrepreneurial success, and dedicated to the flow of financial, entrepreneurial and intellectual capital.

A Utah Business Network Pioneer

Founded in 1983, the MountainWest Capital Network is the original, independent business networking group in Utah. For over three decades, they have supported entrepreneurs, investors, and allied professional services firms with information about capital creation and distribution through sponsored events that inspire, stimulate, and reward successful business performance.

Capital flow is their mission. Rewarding business performance is their passion. Through our Signature events, MWCN members share their knowledge and donate their talents to serve the economic interests of fellow members.

They continue to offer unprecedented opportunity and promote a unique synergy of intellectual, financial, and entrepreneurial capital. They help their members meet and master business challenges through relevant events, education, recognition and networking.

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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