ObservePoint Makes 2020 Inc. 5000, No. 14 in Utah Software

August 12, 2020 Audrey Halversen

SILICON SLOPES, Utah — August 12, 2020 — Inc. magazine announced today that ObservePoint has been included on the annual Inc. 5000 list as one of the nation’s fastest growing private companies again. ObservePoint was ranked No. 2386 nationwide and No. 14 in the software industry in the state of Utah. 

“We are honored to be recognized alongside so many impressive companies on the Inc. 5000. Our team has seen an incredible level of growth over the past few years, and we are just getting started,” said ObservePoint CEO John Pestana. “ObservePoint exists to help customers make better business decisions with their data, and we are constantly working to make this process faster and easier for them. Listening to our customers and delivering world-class products that meet their needs is ultimately what allows us to retain and grow our customer base.”

The Inc. 5000 list represents the most successful up-and-coming private companies in the nation and has been home to well-known brands such as Microsoft, LinkedIn, Pandora, Dell, Yelp, Zillow, and many others. Companies included in the 2020 Inc. 5000 list achieved an incredible three-year average growth rate of 165% and had an aggregate revenue of $207.9 billion. With a 174% growth rate over the last three years, ObservePoint is proud to be included among this year’s list of outstanding businesses. 

John Pestana and Rob Seloas founded ObservePoint in 2007 when they realized a recurrent problem in the marketing and analytics industry. As online activity continued to explode, many businesses missed opportunities to engage with customers because of inaccurate data and poor insights. ObservePoint solves this problem with software that validates MarTech tools are collecting accurate data. 

From the beginning, ensuring quality product has been at the center of the ObservePoint mission, and this year ObservePoint was pleased to expand their product line through an acquisition of Strala’s attribution technologies. With this expansion, ObservePoint can not only test and validate data collection technologies, but standardize data before it’s collected, automate campaign tracking and touchpoint management, and provide real-time attribution and ROI insights.

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, are available here.

More about Inc. and the Inc. 5000


The 2020 Inc. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. To qualify, companies must have been founded and generating revenue by March 31, 2016. They had to be U.S.-based, privately held, for profit, and independent—not subsidiaries or divisions of other companies. The minimum revenue required for 2016 is $100,000; the minimum for 2019 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media

Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. is the only major brand dedicated exclusively to owners and managers of growing private companies, with the aim to deliver real solutions for today’s innovative company builders. Inc. took home the National Magazine Award for General Excellence in both 2014 and 2012. The total monthly audience reach for the brand has been growing significantly, from 2,000,000 in 2010 to more than 20,000,000 today. For more information, visit www.inc.com.

The Inc. 5000 is a list of the fastest-growing private companies in the nation. Started in 1982, this prestigious list has become the hallmark of entrepreneurial success. The Inc. 5000 Conference & Awards Ceremony is an annual event that celebrates the remarkable achievements of these companies. The event also offers informative workshops, celebrated keynote speakers, and evening functions.

For more information on Inc. and the Inc. 5000 Conference, visit http://conference.inc.com/.

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook

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