SILICON SLOPES, Utah — MAY 21, 2020 — ObservePoint is pleased to be joining Decibel’s Future of Digital Experience (FDX) virtual panel discussion. This panel is geared towards both current and prospective Adobe Experience Cloud customers and will take place on June 3rd at 11:00 a.m. EST.
During this panel discussion, attendees will have the opportunity to learn about several cutting edge technologies which enable Experience Cloud customers to maximize their investments in Adobe Analytics, Launch, Target, Audience Manager, and other Adobe Experience Cloud products.
Panelists will be Adobe Exchange partners who are subject matter experts in data and martech. Adobe will moderate the panel and give panelists time to discuss how their technologies integrate into the Adobe Experience Cloud to enhance the capabilities of analytics, personalization, tag management, voice of customer, and data platforms.
Solutions Architect Chris O’Neill will be representing ObservePoint on the panel. Of the upcoming event, he stated, “This event should be a great opportunity for analysts who are looking to get the best value out of their Experience Cloud technologies. We’ll also be discussing how a data governance solution like ObservePoint helps businesses validate that they have quality, accurate data to maximize their Adobe investments.”
All interested parties can register for the virtual panel here.
Decibel is a digital experience solution which empowers digital marketing teams to revolutionize their user experiences. Using advanced heatmaps, video-accurate visitor session replay, form analytics and behavior reports, Decibel helps teams to quickly identify poor user experiences on their sites and track the impact of experiment variations on user engagement.
Decibel is working to plug critical knowledge gaps in how companies measure the quality of online customer experiences and has been recognized with an Adobe Marketing Cloud innovation award. Many of the world’s leading companies, such as Lego, Adidas, and Sony, have harnessed Decibel to produce better conversions, higher engagement, and increased customer loyalty.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.
Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.