ObservePoint to Join European Virtual MeasureCamp

July 3, 2020 Audrey Halversen

SILICON SLOPES, Utah — July 3rd, 2020 — ObservePoint is pleased to announce that Mike Fong, Senior Consultant and Solutions Engineer, will be representing ObservePoint at the European Virtual MeasureCamp to be held on July 11th, 2020, at 9:00am CET. 

This Virtual MeasureCamp will include eight 30-minute tracks consisting of 48 presentations and discussions about tactical, organizational, and leadership issues in the analytics field. These sessions will end at 5:00pm CET, and will be followed by the MeasureCamp afterparty where analytics professionals will have the opportunity to network with others in their field. 

Mike Fong, Senior Consultant and Solutions Engineer at ObservePoint, will lead a 30-minute roundtable discussion, “How to Start Your Data Quality Journey” at the event, which will outline how to streamline analytics QA processes. Attendees will learn how to:

  • Design and implement a tag governance strategy
  • Improve data quality through automated QA testing
  • Integrate data governance seamlessly into release cycles
  • Maximize efficiency in the analytics QA process

Of the upcoming event, Fong stated, “We are pleased to be participating alongside other analytics leaders at this MeasureCamp event, and we’re excited to show attendees how effective tag governance can take their QA processes to the next level and improve data quality.”

Attendees of the virtual event can view the agenda here.

About Mike Fong

As a Senior Consultant and Solutions Engineer on ObservePoint’s EMEA team in London, Michael has been integral in ensuring ObservePoint users are getting the highest quality of data from their marketing technologies. With over 10 years in the analytics world, Michael is an expert when it comes to data analytics, SQL, problem solving, and spreading all good vibes.

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook

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