SILICON SLOPES, Utah — June 12, 2020 — ObservePoint is pleased to announce they will be participating as a Gold Sponsor in the EU Virtual Digital Analytics (DA) Hub, the European chapter of the annual digital analytics event. The event will begin on June 15th at 1:00 CET and will continue during working hours until June 17th at 4:30 CET. Interested parties can view the complete agenda here.
The EU Virtual DA Hub is a roundtable event open to all analytics professionals. Roundtable discussions will be led by client-side practitioners and executive decision makers, and will be focused on practical solutions to analytics problems. Attendees can tailor their experience by choosing from over 40 roundtable discussions on various topics surrounding digital analytics implementation and management. Discussion leaders include experts from leading companies such as Condé Nast, Forrester Research, and Burberry.
Simon Pilkowski, Global Lead Digital Performance Manager at Boehringer Ingelheim, will be joined by ObservePoint’s Director of Sales Tim Baird in speaking at the event. In a keynote address, “Scaling and Automating Data Governance,” Pilkowski and Baird will walk through how Boehringer Ingelheim fully automated their digital governance processes across more than 550 websites and show attendees how they, too, can use automation to consistently govern data on all their properties. The address will begin at 12:00 CET on June 16th.
Pilkowski and Baird will also lead a roundtable discussion, “Implementing and Automating Data Governance,” that will take place on June 16th at 12:10 CET. During this roundtable, they discuss how to establish the right processes and use automation to govern marketing technologies and ensure accurate data collection. Participants will learn how to:
- Scale data governance across all digital properties
- Manage MarTech through website mergers and regular updates
- Comply with data security and privacy regulations
- Automate ongoing data governance to ensure continued data accuracy
Of the event, Baird stated, “We are looking forward to collaborating with the other analytics experts at this event. It’s a great opportunity we have to show participants how the tried and true methods behind ObservePoint’s automation can help them move their companies forward with accurate data.”
All interested analytics professionals can register to attend the event here.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.
Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.