ObservePoint to Host Expert Panel Discussion: Demystifying Data Storytelling

May 18, 2020 Audrey Halversen

SILICON SLOPES, Utah — May 18th, 2020 — ObservePoint is pleased to announce they will be hosting a free virtual event, “Demystifying Data Storytelling: An Expert Panel Discussion,” with speakers Brent Dykes, Chief Data Storyteller at AnalyticsHero, Bryant Hoopes, Principal Analyst at 33 Sticks, and Lea Pica, Data Storytelling Advocate and Founder of LeaPica.com. The event will be hosted by Peter Nettescheim, VP of Data Strategy at ObservePoint, and will take place on May 27th at 2:00 p.m. EST. 

This virtual event is a panel discussion and QA session that will focus on how to use data visualization and storytelling to identify key insights and track progress toward your business objectives. Attendees of the virtual session will learn how to:

  • Identify and visualize their most valuable data stories
  • Shape data stories into a narrative that that aligns with business objectives
  • Deliver data stories in manner that is clear and actionable for audiences

Said Peter Nettescheim of the event, “This is a bright, capable panel of experts, and we are excited to help attendees learn how to tie their data stories back to business objectives and use that data to drive growth.”

Brent Dykes is the Chief Data Storyteller at AnalyticsHero and the author of Effective Data Storytelling: How to Drive Change with Data, Narrative, and Visuals. Brent has a passion for data strategy and data storytelling stemming from his experience consulting industry leaders such as Nike, Microsoft, Sony, and Comcast. He has over 15 years of enterprise analytics experience at Omniture, Adobe, and Domo and received the Most Influential Industry Contributor Award from the Digital Analytics Association in 2016. 

Bryant Hoopes is a Principal Analyst at 33 Sticks. Previously, he has held positions as a principal analyst, marketing director, and Adobe North American consulting lead. Bryant has instructed university classes for 5 years, teaching courses in Analytics, SEO, Media, Optimization, and Content Management. He also has extensive industry experience in retail, high tech, travel, healthcare, financial services, and media. 

Lea Pica is a Datastorytelling Advocate and the Founder of LeaPica.com. She is an experienced digital analytics practitioner and social media marketer with over 13 years of experience building search and analytics practices for companies like Scholastic, Victoria’s Secret, and Prudential. Lea teaches thousands of analysts and marketers how to inspire action and impact, hosts the popular Present Beyond Measure® Show podcast, and blogs at LeaPica.com. She is the creator of the PICA Protocol™, her practical prescription for delivering data stories that inform decisions, spark ideas, inspire action, and make YOU indispensable.

Peter Nettesheim is the VP of Data Strategy at ObservePoint. He has a passion for data-driven business and has been working in the business intelligence and data analytics space for over 20 years. As a co-founder of Align BI and in his previous positions at Ancestry.com, Mozt, and Alliance Health Networks, he has led the implementation of revolutionary analytics platforms. 

All interested parties can register for the event here

About ObservePoint 

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?  

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data. 

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.   

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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