SILICON SLOPES, Utah — July 30, 2020 — ObservePoint is excited to announce they will be participating in the 2020 Data Innovation Summit. The event will begin on August 18th at 10:30 CET and will run through August 21st. Interested parties can download the agenda here.
The Data Innovation Summit is one of the biggest and most influential analytics events of the year in the Nordics. This year, the event will take place online, providing the opportunity for a wider audience to hear cutting-edge insights from leaders of the world’s most successful companies, including Google, Facebook, Microsoft, and many more. Attendees of the event will learn how the right people, processes, and technologies can lead to data-driven success and will gain access to a variety of learning and networking opportunities, including workshops, keynote presentations, one-on-one meetings, and an online exhibition hall.
Director of Sales Tim Baird will represent ObservePoint at the summit. He will be leading a workshop session, “Implementing & Automating Data Governance,” that begins at 10:30 CET on August 19th. During this session, Baird will discuss how businesses can implement the right processes and use automation to govern marketing technologies and ensure accurate data collection. Attendees will learn how to:
- Scale data governance across all digital properties
- Manage MarTech through website mergers and regular updates
- Comply with data security and privacy regulations
- Automate ongoing data governance to ensure continued data accuracy
Of the upcoming event, Baird stated, “This event presents a wonderful opportunity to learn from dozens of industry experts, and I’m excited to represent ObservePoint among this excellent lineup. It’s a great chance to show participants how they can use effective tag governance to automate their QA process and drive accurate data.”
All interested parties can register to attend the Data Innovation Summit here.
For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?
Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.
Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.
Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward.