ObservePoint Answers 6 Website Privacy Questions You Should Be Asking in next DataChat LIVE!￼
SILICON SLOPES, Utah — August 26, 2022 — ObservePoint is hosting its next DataChat LIVE! on Wednesday, August 31st at 9am MST / 11:00am ET / 17 CEST.
Join digital marketing and analytics leaders for regular live discussions around data problem-solving, industry news, strategy, governance, technology, regulations, and more.
In this episode, 6 Website Privacy Questions You Should Be Asking, Cameron Cowan and Mike Fong from ObservePoint will discuss how to solve some of the top issues around website data privacy.
They will address:
- The 6 most prominent website privacy questions you should be asking your team
- How to answer each question and set up ongoing solutions to monitor them
- Examples of brands doing it right or wrong and how they can improve
Cameron Cowan is the Sr. Director of Product Strategy & Marketing at ObservePoint and a veteran of the marketing analytics, digital advertising, and enterprise software industries. He plays an active role in product management, technical marketing, and GTM execution. Prior to his time at Strala, Cameron spent 13 years working for Adobe (via the Omniture acquisition), and gained experience in account management, consulting, and technical sales before establishing himself as a leader in product management, technical marketing, and business strategy. His career has included living overseas on multiple occasions and collaborating with marketers and technologists on four continents.
Mike Fong is the Senior Solutions Engineer at ObservePoint and assists in aligning the Product, Marketing, and Revenue teams on product strategy, value propositions, and promotion. Previously a Senior Consultant and Solutions Engineer on ObservePoint’s EMEA team in London, Mike has been integral in ensuring ObservePoint users are obtaining the highest quality of data from their marketing technologies. With over 10 years of experience in the analytics world, Mike is an expert when it comes to data analytics, SQL, problem solving, and spreading good vibes.
Companies like yours rely on website technologies to collect customer data, inform business decisions, improve experiences, and uncover revenue opportunities. But how often have you questioned the accuracy, security, or reliability of the technology guiding your decisions?
As much as you rely on your Martech, it also causes a lot of chaos. With dozens of technologies being deployed across thousands of pages, undergoing constant development updates, and being managed by several teams—things are bound to break. Add to that new privacy regulations, and you could be facing major threats to your customers, your reputation, and your revenue.
ObservePoint’s Digital Governance solutions bring insights, automation, and compliance to the complexity of your digital customer experience. Our patented Digital Governance solutions for Technology Governance, Privacy Compliance, and Touchpoint Management automatically audit and monitor data collection technologies and user paths to test for gaps in data collection, potential breaches in data security, and malfunctions that interrupt user experiences.
You can rest assured your web technologies are functioning as expected and guiding your company in the right direction.