Nick Huang & Charlotte Castillo of Epson to Speak at ObservePoint's Marketing & Analytics Summit, VALIDATE

November 6, 2020 Krissa Correa

SILICON SLOPES, Utah — November 6, 2020 — ObservePoint is pleased to announce that Nick Huang, Manager of Business Intelligence & Online Commerce at Epson, and Charlotte Castillo, Senior Analyst at Epson, will be leading a session at Validate on November 12th, 2020.

Taking a proactive approach to governing analytics and marketing tags can provide huge benefits for the accuracy of implementation, which ultimately boosts credibility. In their session, “Perfecting Release Validation: Catch Errors Before They Destroy Your Data,” Huang and Castillo will discuss how to address data quality issues before they reach a production environment, focus on implementing technology governance in early development environments, and instill a culture of proactive technology and data governance.

Nick Huang is the Manager, Business Intelligence and Online Commerce for Epson America, Inc. In his tenure at Epson, Huang has focused on standardizing data practice across the organization, developing a centralized analytics program to understand and improve customer experience, and creating cross-channel segments to optimize marketing efforts. He is also responsible for overseeing the e-commerce operations for Epson. Huang holds a BA in Business Administration from the University of California, Irvine.

Charlotte Castillo is a Senior Analyst for Espon America Inc. She has nearly a decade of experience in the marketing and analytics industry and specializes in website & media analytics, tag QA & management, SEO/SEM, and content marketing. Before Epson she worked for Torrid and Conill Saatchi & Satchi as a Digital Analyst.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing & technology, protect customer data, and more.

Speakers at this event include:

Huang and Castillo will speak on November 12, 2020. To register and attend the event, follow this portal: Validate 2020.

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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