Mobile App Testing: Between a Rock and a Hard Place

May 31, 2017 Jack Vawdrey

Mobile-App-Testing-Between-a-Rock-and-a-Hard-Place

Mobile-App-Testing-Between-a-Rock-and-a-Hard-PlaceIt’s not easy catering to the exasperatingly particular demands of mobile app users. More than 75% of app users fail to return to an app the day after their first use—an uncomfortably high percent for app owners trying to make their way in an increasingly competitive mobile app market. Thankfully mobile app testing increases your chances of survival, mitigating the risk of app churn due to negative user experience.

The goal of mobile app testing is to identify potential points of friction for users that cause low usability, low performance and general bugginess. These issues can be the consequence of faulty app engineering from the get-go, or crop up as an app is continuously updated, augmented and extended. Applying a proactive testing strategy can help app publishers avoid getting egg on their face—or rather, getting negative reviews in the app marketplace.

But testing mobile applications is no easy feat. Device fragmentation, myriad OS versions and unpredictable network connectivity make measuring, optimizing and ensuring app performance a Herculean endeavor.

Still, while mobile testing is the thorn in the side of many app developers, there is no real alternative: apps must be tested, preferably with automation.

As release cycles become increasingly shorter, automated mobile app testing becomes an essential building block in the app owner’s DevOps portfolio. Without automated testing to decrease time to market of a high-quality app, app publishers find themselves between a rock and a hard place: either choosing to expedite or skip the testing process, or putting up with a testing bottleneck as QA engineers test apps manually.

No, automation is the only real way to ensure your app continues to function as you add on more pieces. Especially as it becomes easier and easier to extend app functionality using pre-built mobile SDKs that can be implemented in just a few minutes.

Matt Thomas, product manager at ObservePoint, recently said:

“We can’t ignore the significance of smooth mobile application testing as part of a mobile app’s success. Despite that, the mere occurrence of a testing strategy does not ensure the mobile application’s quality and performance. The pains and frustrations of manual mobile app testing can be avoided—and the cost savings of automation realized sooner—by thoroughly defining your mobile app, development, measurement and performance strategy and then automating your mobile app testing strategy to meet those defined requirements.”

Using mobile app testing to validate the functionality of your app will ensure you put the best app in the hands of your customers.

Matt Thomas will be presenting “How Smart Companies Transform Their Mobile Testing Paradigms” at the upcoming Mobile Analytics Summit. To learn from 25+ thought leaders in the mobile space, reserve your seat now.

a picture of Matt Thomas
Matt Thomas Matt Thomas Analytics Summit

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

LinkedIn More Content by Jack Vawdrey
Previous Article
David DeVisser, Principal Architect at Adobe, to Present at Mobile Analytics Summit

SILICON SLOPES, Utah — June 1, 2017 — ObservePoint is pleased to announce that David DeVisser, Principal Ar...

Next Article
Matt Thomas, Product Manager at ObservePoint, Will Speak at Mobile Analytics Summit

SILICON SLOPES, Utah — May 31, 2017 — ObservePoint is excited to announce Matt Thomas, Product Manager at O...