Introducing AppAssurance

December 17, 2015 Admin

SILICON SLOPES, Utah — December 17th, 2015 — ObservePoint is pleased to announce the launch of AppAssuranceTM, the latest product in ObservePoint’s DataAssuranceTM lineup.

AppAssuranceTM, powered by ObservePoint, monitors, tests and validates your mobile apps’ analytics solutions to ensure you are collecting accurate data to guide the decisions critical to your mobile marketing success.

AppAssuranceTM scans your mobile app, analyzing 3rd-party vendor implementations for functionality errors. By validating functionality and data quality you maximize the investment of your mobile app technologies and gain a competitive advantage through achieving accurate business insight.

Cloud-based, with no code needed; you simply upload your app file as if to an app store and begin gaining quality control of your mobile digital data.

“ObservePoint AppAssuranceTM ensures that you are collecting quality, decision-making data and that you are getting the highest ROI possible from your mobile app marketing investments and insights.” –Dan Reno, Product Owner at ObservePoint

Product Features

1. Business Rules & SDR Validation

Most companies have business rules or a Solutions Design Reference (SDR) which outline their tagging implementation plans. AppAssuranceTM enables you to evaluate your current analytics deployments against these rules or your SDR to make sure they are accurately aligned.

2. Vendor Tag Validation

ObservePoint is vendor agnostic and supports all major 3rd party vendors. AppAssuranceTM identifies and analyzes all of your app’s 3rd party analytics, multivariate testing, and mobile advertising vendor integrations, validating their functionality and alerting you to any malfunctions.

3. Interactive Testing

AppAssuranceTM provides a text-based User Journey Builder which allows you to monitor the execution of critical user pathways on your mobile app. The platform also provides repeatable, automated, and regression testing to consistently validate your mobile app implementations.

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssuranceTM technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.


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