The Importance of Mobile App Analytics Testing in 2018

October 20, 2017 Jack Vawdrey

Manworkingfromhomeusingsmartphoneandnotebookcomputer

ManworkingfromhomeusingsmartphoneandnotebookcomputerApps that are developed and tested with user experience in mind are the most successful for the simple fact that users enjoy using them more—a simple answer to a complex problem of user retention.

So, if you want to remain competitive in the mobile app market in 2018, you need to have an analytics strategy that is lean, functional and meets user demands. Robust app analytics data can help app creators better identify their application’s strengths and weaknesses, anticipate user behavior and deliver a better experience.

But data collection is only one side of the coin. Analytics testing is the other.

Data is only helpful when it’s accurate. As such, an untested technology raises the question, “How valuable is this data?”

To avoid devaluing hard-earned behavioral data, analysts must consistently test the analytics technologies on their mobile apps to make sure the data they’re analyzing remains valuable and reliable.

Going into 2018, data analysts need to analyze how users interact and engage with the app and have robust data governance in place to ensure data quality and app functionality.

To put it another way, app creators need to know not just what to measure, but how to test the data they’re collecting, so they know the data is trustworthy.

Sun Sneed, Director of Product Management at ObservePoint, recently stated:

“Building an engaging mobile app isn’t a matter of bloating your app with a large amount of features, or even creatively marketing it. It is about refining experiences and paying attention to the details you uncover from app analytics analysis—to do this well, you must have complete confidence that your data is sound.”

Sneed will be presenting, “7 Strategies for Mobile App Analytics Testing in 2018” on November 9th at the 2017 Analytics Summit. She’ll cover how to reign in your mobile analytics strategy with seven best practices for what you should measure and test to boost your app performance in the coming year.

Register for the 2017 Analytics Summit to hear Sneed and 24 other noteworthy presenters’  insights on best practices, technology, techniques, and trends to watch for in the coming year.

a picture of Sun Sneed
Sun Sneed linkedin

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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