Michele Kiss, Senior Partner at Analytics Demystified, to Speak at 2016 Analytics Summit

November 9, 2016 Kara Frazier

SILICON SLOPES, Utah – November 9, 2016 – ObservePoint is pleased to announce that Michele Kiss, Senior Partner at Analytics Demystified, will be speaking at the 2016 Analytics Summit.

The 2016 Analytics Summit is anticipated to be an exceptional opportunity for analytics executives, directors, managers and practitioners to glean valuable insights from 30+ experienced industry experts.

The title of Kiss’ presentation is, “Pairing Analytics with Qualitative Methods to Understand the Why,” and she will be discussing quantitative and qualitative techniques companies can leverage to get more insight into their customers’ behaviors.

Regarding her presentation, Kiss said, “The true value of analytics comes not just from knowing what happened, but knowing why. It is imperative to learn how to better leverage qualitative techniques, to enhance your analysis.”

“Michele Kiss is an excellent presenter and her understanding of why analysts and digital marketer do what they do is extensive. We are excited to have her to remind us and elaborate on why qualitative methods are necessary in order to use our data to succeed,” said Chris Baird, VP of Marketing at ObservePoint, concerning Kiss’ participation.

Joining Kiss for the summit will be other industry leaders, including:



Kiss will be presenting at the virtual Analytics Summit on November 17, 2016. Register and attend the event via the virtual event portal at http://www.observepoint.com/analyticssummit/.

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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