SILICON SLOPES, Utah — October 9, 2017 — ObservePoint, industry leader in automated data governance, is honored to announce that Michele Kiss, Senior Partner at Analytics Demystified, will be presenting at ObservePoint’s 2017 Analytics Summit.

The Analytics Summit is a free, one-day, online conference that brings together digital marketing and analytics professionals from around the world to discuss strategies, explore new solutions and network with one another in a dynamic virtual environment.

“The Analytics Summit gives companies a chance to sharpen their axe when it comes to data,” said Chris Baird, VP of Marketing at ObservePoint. “When companies correctly apply data, they set themselves apart from the competition. That’s what this event’s all about: helping organizations combine the right expertise, technology and vision for the future to compete in the digital world.”

Michele Kiss will address the topic of data visualization and storytelling, showing data owners how to communicate data in a way that their audiences can easily understand and apply.

Kiss said regarding her own session, “No matter how comprehensive your data, how thorough your analysis, or how important the findings, it is all for nought if people don’t understand it. Data visualization isn’t just about making things look ‘pretty’—rather, it’s critically important to communicate data, and make your work understood.”

The current lineup of Analytics Summit speakers includes:

• James McCormick, Principal Analyst at Forrester
  
• John Pestana, Co-founder at ObservePoint
  
• Chris Meares, Vice President of Analytics and Partner at MaassMedia
  
• Matt Gellis, Founder and CEO at Keystone Solutions
  
• Brent Dykes,   Director, Data Strategy at DOMO
• Eric Myers, Senior Analytics Consultant at Keystone Solutions
  
• Adam Corey, Chief Marketing Officer at Tealium
  
• David Booth, Founding & Senior Partner at Cardinal Path
  
• Daryl Acumen, Manager, Journey Strategy & Adoption at Adobe
  
• Eric Matisoff, Data Science & Analytics Evangelist at Adobe
  
• Krista Seiden, Analytics Advocate at Google
  
• Jason Thompson, Co-founder at 33 Sticks
  
• Colin Temple, Director of Analytics Solutions at Napkyn Analytics
  
• Danielle Ackles, Director of Analytics at Merkle
  
• Scott Cannon, Lead Analytics Architect at Merkle
  
• Michele Kiss, Senior Partner at Analytics Demystified
  
• Lea Pica, Data Visualization & Storytelling Director at Search Discovery
  
• Oren Kessler, Manager, Data Strategy at Nickelodeon
  
• Peter Symuleski, Manager of Data and Analytics Strategy at NBCUniversal
  
• Mike Harmanos, Marketing Analyst at Yamaha Corporation
  
• Charles Farina, Director of Growth & Development at Analytics Pros
  
• Roopa Carpenter, Director of Optimization at Blast Analytics & Marketing
  
• Daniel Herdean, CEO and Co-Founder at Cognetik
  
• Eric Dumain, Vice President of Product at ObservePoint
  
• Sun Sneed, Director of Product at ObservePoint
  
• Matt Maddox, Director of Education at ObservePoint
  
• Ken Holladay, Product Manager at ObservePoint

Kiss will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, just follow this virtual portal: https://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey is a content marketing strategist and closet programmer interested in the opportunities that marketing technology and automation present for enterprises. Passionate about digital marketing, content marketing, and analytics, Jack is continuously honing his skills in these areas and relishes an opportunity to share what he's learned. Jack joined the ObservePoint marketing team in 2016 as Managing Editor and now works as a Content Marketing Consultant.

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