Meredith Albertson, VP of Marketing at Tealium, to Speak at VAS

January 2, 2020 Aunica Wride

SILICON SLOPES, Utah — January 2, 2020 — ObservePoint is pleased to announce that Meredith Albertson, VP of Marketing at Tealium, will be presenting “Personalization: The Struggle is Real” at the Virtual Analytics Summit (VAS), January 15, 2020 11am - 4pm EST.

Personalization has moved from an industry buzzword to a top priority for most organizations as they strive to put the customer at the center of their business. Research from Forrester has indicated that consumers will even go so far as to pay more for brands that provide personalized services or experiences. Yet, even with seemingly endless amounts of data, few companies are able to generate real results and deliver meaningful, relevant experiences to customers ‘in-the-moment.’

So, how can you create meaningful user experiences that generate brand loyalty?

In her session at VAS, “Personalization: The Struggle is Real,” Meredith will discuss how organizations can leverage their first-party data to build integrated, cross-channel personalization strategies that can deliver more value for both customers and the business.

Meredith has over fifteen years of successful strategic marketing and channel experience across the US, EMEA, and APAC regions. A data-driven leader with the ability to develop remarkable global teams that drive marketing with a sales-first approach. She currently leads Tealium's global marketing program, including product marketing, content strategy, public relations, analyst relations, customer advocacy development, channel marketing, demand generation, digital properties, user conferences, industry events, and field marketing.

The Virtual Analytics Summit (VAS) is ObservePoint’s annual online summit that draws together over 5,000 analysts and digital marketers from around the world. This year’s theme is “Great Experiences Start with Accurate Data” and some of the top analytics experts in the industry will present on how to create better user experiences with better data.  

Speakers at this event include:

Learn more and register for the event here: VAS 2020

About Tealium

Tealium revolutionizes today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline and Internet of Things devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting more than 1,000 client-side and server-side vendors and technologies. The Tealium Universal Data Hub encompasses tag management, API hub, customer data platform, and data management solutions that enable organizations to leverage real-time data to create richer, more personalized digital experiences across every team, technology, and customer touchpoint.

For more information, visit

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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