Matt Thomas, Product Manager at ObservePoint, Will Speak at Mobile Analytics Summit

May 31, 2017 Kara Frazier

SILICON SLOPES, Utah — May 31, 2017 — ObservePoint is excited to announce Matt Thomas, Product Manager at ObservePoint, will be presenting at the 2017 Mobile Analytics Summit.

Thomas’ presentation, “How Smart Companies Transform Their Mobile Testing Paradigms,” will address ways to define, develop, and measure your mobile application testing strategy to ensure the best results.

“To win in today’s market requires a vigorous mobile application testing approach to make sure your app meets the guidelines defined in performance strategy,” Thomas said about the presentation.

The Mobile Analytics Summit is a free, online event that brings 5,000+ mobile app marketers and analytics professionals together in a premiere forum to hear 20+ leaders and innovators present on topics crucial to mobile and app analytics success.

“Ensuring that your app meets customer expectations and business objectives through mobile app testing is essential,” said Chris Baird, VP of Marketing at ObservePoint. “Thomas talks about ways to implement a mobile app testing strategy that can keep up with fast release cycles, device fragmentation, and more.”

The Mobile Analytics Summit will also host the following industry leaders:

Matt Thomas will present at the Mobile Analytics Summit on June 22, 2017. To register and attend this free, online event, follow this link:

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.

Founded in 2007 by  John Pestana  and  Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented  WebAssurance™  and  AppAssurance™  technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit Follow ObservePoint on  Twitter,  LinkedIn, and  Facebook.


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