Matt Hertig, CEO/CTO/Co-Founder at Alight Analytics, to Speak at ObservePoint 2016 Analytics Summit

November 8, 2016 Jack Vawdrey

SILICON SLOPES, Utah – November 8, 2016 – ObservePoint, innovative pioneer in the field of data analytics validation, is pleased to announce Matt Hertig, CEO/CTO/Co-Founder at Alight Analytics, will be speaking at the inaugural Analytics Summit, hosted by ObservePoint.

The 2106  Analytics Summit is a virtual event that is expected to draw in 5,000+ analytics and digital marketing executives, directors, managers and practitioners, who can all attend the online event from the comfort of their own office spaces.

“We’re thrilled to provide an opportunity for industry influencers and professionals to come together and interact in this virtual environment,” said Chris Baird, VP of Marketing at ObservePoint. “The speakers we have scheduled share a wealth of analytics wisdom, and this event will help gather that expertise into one online location.”

Matt Hertig, an accomplished speaker and digital marketing thought leader, will be one of 30+ presenters at the event. He will be presenting “The Truth About Marketing Analytics,” a presentation on some of the problems that digital marketers and analysts face in trying to garner insights from their data.

Regarding his own presentation, Hertig said, “With so many service providers and promises in the marketplace today, it’s hard to understand which marketing analytics tool might be the best fit. I’m going to be sharing the best solutions to automate your marketing data gathering process, build repeatable dashboards and deliver actionable insights and recommendations.”

Other speakers at the event include:



Hertig will be presenting at the virtual Analytics Summit on November 17, 2016. Register and attend the event via the virtual event portal at

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.



About the Author

Jack Vawdrey

Jack Vawdrey is a content marketing strategist and closet programmer interested in the opportunities that marketing technology and automation present for enterprises. Passionate about digital marketing, content marketing, and analytics, Jack is continuously honing his skills in these areas and relishes an opportunity to share what he's learned. Jack joined the ObservePoint marketing team in 2016 as Managing Editor and now works as a Content Marketing Consultant.

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