Matt Gellis, Founder and CEO of Keystone Solutions, to Present at ObservePoint’s 2017 Analytics Summit

November 6, 2017 Lisi Hong

SILICON SLOPES, Utah — November 7, 2017 — ObservePoint is pleased to announce that Matt Gellis, Founder and CEO of Keystone Solutions, will be presenting a keynote address at ObservePoint’s 2017 Analytics Summit.

The Analytics Summit is an online event that brings together over 5,000 digital marketing and analytics professionals from around the world, taking place on November 9th. Presentations will address this year’s topic “Strategies for Success in 2018.”

Chris Baird, VP of Marketing at ObservePoint, said concerning the event, “Because the Analytics Summit is a free, online event, it provides companies with the opportunity to expand their data skillset without sacrificing valuable time or money. The goal is to help professionals from all over the world prepare for the upcoming year by bringing them today’s top trends and innovations, and we can only achieve global access through this unique virtual method.”

Matt Gellis will be joined by more than 25 other presenters. Gellis founded Keystone Solutions, a data agency focusing on consumer experience and serving industry leaders including Equifax, Staples, Home Depot, NBA, and more. The title of his presentation is “They Came, Now What? Translating Emotion to Targeted Activity,” and he will be addressing the need for companies to turn customer emotion into action.

Regarding his topic, Gellis said, “True customer experience optimization requires continual discovery and exploration. You must use credible data to create an emotional connection and link that connection back to an action.”

The current lineup of Analytics Summit speakers includes:

Gellis will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, follow this virtual portal: https://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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