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MarketLinc CMO Matt Langie to Present at ObservePoint 2016 Analytics Summit

November 9, 2016 Jack Vawdrey

SILICON SLOPES, Utah – November 9, 2016 – ObservePoint is pleased to announce that Matt Langie, Chief Marketing Officer at MarketLinc, will be presenting a keynote at the first annual Analytics Summit hosted by ObservePoint.

An innovative online event that will bring together 5,000+ registrants to hear from 30+ experienced thought leaders, the 2016  Analytics Summit is anticipated to be an exceptional opportunity for analytics executives, directors, managers and practitioners to glean valuable insights from industry influencers.

“This event will be one for the books,” said Chris Baird, VP of Marketing at ObservePoint. “The caliber of thought leadership that we will have concentrated into this online event is sure to provide an exceptionally enlightening experience for attendees. We are very excited to be able to provide a platform where attendees can glean valuable insights from the top industry influencers.”

Matt Langie will be speaking on the topic “The Power of Human Engagement in a Digital World.” Concerning his own topic, Langie said, “A digital-only journey is insufficient for some customers. In order to not only drive conversions, but to capture the loyalty and devotion of customers, you must present an opportunity for human-to-human interaction which, in turn, creates revenue lift that would be otherwise lost.”

Joining Langie at this event will be other influential speakers, including:

Keynotes:

Breakouts:

Langie will be presenting at the virtual Analytics Summit on November 17, 2016. Register and attend the event via the virtual event portal at http://www.observepoint.com/analyticssummit/.

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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