SILICON SLOPES, Utah — September 18, 2018 — ObservePoint is honored to announce that Andrew Isaacs, Principal at Cognizant Technology Solutions and Vaughan Williams, Global Digital Marketing Analytics Lead at Sanofi will be presenting at ObservePoint’s Validate conference on October 2-5th 2018.
Validate is a one-of-a-kind analytics event where digital analysts gather together to learn from industry leaders, world-class brands, product evangelists and each other. Sessions focus on technical problem-solving with interactive product deep-dives, roundtable discussions and hands-on lab sessions led by solution experts. The agenda also includes live entertainment, local dining experiences and revitalizing recreational activities in the world-famous Park City, Utah.
During Isaacs and Williams’ presentation titled, “Tangible Business Value: ObservePoint as Part of a Digital Quality Excellence Initiative,” they will discuss the predicaments that follow the many regulated industries that require all promotional content to be factual, accurate and approved to meet certain advertising standards.
Isaacs and Williams will display the harsh reality that what is released in the marketplace does not always reflect what has been reviewed and approved, posing regulatory and/or legal risks. They will then proceed to show how to leverage the ObservePoint platform as an overall digital quality excellence service where the user can demonstrate significant added value by identifying multiple areas for correction to avoid non-compliance, highlight third-party vendor digital content build limitations, and reduce the time required for getting content approved and in the market.
With a combined 40+ years of experience in the industry, Isaacs and Williams have held many company leading positions throughout their careers. Isaacs’ experience is specialized in leading Global Commercial Operations & Technology Optimization, Marketing Excellence, Product Development, Life Cycle Planning, Stakeholder Management and Governance Management. Williams’ experience focus is in Advanced Digital Analytics, Multi-Channel Marketing Analytics and Enterprise Marketing.
“Isaacs and Williams’ presentation will give Validate 2018 attendees significant business value to bring back to their organizations that will help them achieve a competitive advantage in their industry, by having digital content right the first time in the marketplace.” Said Chris Baird, VP of Marketing at ObservePoint
The list of guest speakers boasts dozens of industry experts, including:
- Adam Greco, Senior Partner at Analytics Demystified
- Elizabeth “Smalls” Eckels, President at Smalls Analytics
- Chris Burkard, Explorer, Photographer, Speaker and Author
- Aimee Bos, Director of Analytics Strategy at Blast Analytics & Marketing
- Tim Crandley, Marketing Technology & Transformation Leader at Holland America Line
- Jennifer Yacenda, Director of Channel Intelligence and Digital Analytics at Starwood Hotels & Resorts Worldwide, Inc.
- Brent Dykes, Director of Data Strategy at Domo
- John Livingston, Senior Manager, Technical Consulting Practice Lead at Adobe
- Vaughan Williams, Global Lead, Digital Marketing Analytics & Reporting at Sanofi
- Adam Jenkins, President at Digital IQ, INC
Isaacs and Williams will speak at Validate on October 3, 2018. To register and attend this event, follow this portal: Validate 2018
ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in tag governance.
Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics testing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies test millions of pages and mobile apps every month to report data loss, inflation, and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.
ObservePoint’s tag governance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.