Lucas Pafume Silva of Vivo to Speak at VALIDATE: A Marketing & Analytics Conference

November 2, 2021 Krissa J. Correa

SILICON SLOPES, Utah — November 2, 2020 — ObservePoint is pleased to announce that Lucas Pafume Silva, Digital Transformation Consultant at Vivo, and Dylan Sellers, Director of Customer Success at ObservePoint, will be leading a session at Validate on November 10th, 2021 at 1PM EST.

Web users traverse critical paths within sites or apps on a regular basis. Are those paths functioning properly and MarTech solutions tracking correctly? Solving these issues as soon as they happen will help maintain a good customer experience and ensure it’s being tracked.

Join this session and learn how you can:

  • Replicate your site’s user flows, such as shopping carts or user logins, from start to finish.
  • Test if anything prevents the path from completing or if the analytics are not tracking.
  • Configure items such as browser, location, and consent preferences to detect any issues a user may experience.

Lucas Pafume Silva graduated in Systems Analysis and Development at Mackenzie, with an emphasis in digital marketing. Lucas has worked in the web analytics area for over 5 years, analyzing user behavior in their online journey via desktop, app, and physical stores, in order to generate insights into experiences and improve purchase flows. Lucas specializes in implementing analytics, optimizing environments, and extracting insights from digital analytics tools, audience management, SEO, CRO, and CRM. He also has expertise in Data Governance, Data Validation, Automation Testing, Data Quality Assurance, Validation Plan, Tag Implementation Plan, Data Visualization, Marketing Cloud, Digital Analytics, Data Management Platform (DMP), Media Attribution, A/B tests, and APP Journey.

Dylan Sellers, as Director of Customer Success, oversees a team of technical success managers focused on understanding, supporting, and solving the data quality and privacy problems digital analysts and marketers face. Previously, as a Customer Solutions Engineer for ObservePoint, Dylan built custom solutions to meet client’s data collection and reporting needs while also acting as an internal technical implementation specialist. Before his current role, he was head of UX Research and Customer Education and the OP Community Slack Admin. His background is in Product & Project Management with a Bachelor’s in Electrical Engineering.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2021. Traditionally located in Park City, Utah, Validate staying online for 2021 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. 

This year’s event will focus on discovering new industry trends, automating experience governance, optimizing customer experiences, validating marketing data & technology, driving revenue with actionable insights, protecting customer data, and more!

Speakers at this event include:

To register and attend the event, follow this portal: Validate 2021.


About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and data governance. Our automated Technology Governance solution enables companies to scan their digital properties for data collection errors—ensuring they are collecting accurate data to guide their decisions.

Now with Privacy Compliance and Campaign Performance, ObservePoint helps organizations comply with regulations to protect customer data as well as standardize campaign tracking to capture complete, actionable insights.

Together, ObservePoint’s Data Governance solutions bring insights, automation, and compliance to the chaos of customer experience data.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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