SILICON SLOPES, Utah — September 25, 2020 — ObservePoint is pleased to announce that Lea Pica, Founder and Data Storyteller at LeaPica.com, will be speaking at Validate, ObservePoint’s marketing and analytics summit.
In her session at Validate, “3 Pillars of Data Storytelling: How to Inspire Action & Avoid Presentation Zombification,” Lea will discuss how attendees can recognize and break their most common unproductive presentation patterns and ensure that their data stories are remembered and acted upon.
“Lea Pica’s status in the data viz community is no secret,” said Chris Baird, CMO at ObservePoint. “She never fails to provide valuable, actionable tips in an engaging way that proves the effectiveness of what she teaches.”
Lea Pica is a digital analyst turned Data Storytelling Advocate who teaches thousands of data and marketing practitioners how to present data and inspire action. She hosts the popular Present Beyond Measure® Show podcast and blogs at LeaPica.com. Lea is the creator of the Data Storytelling Boot Camp and PICA Protocol™, her practical prescription for delivering story-driven data. Lea is a seasoned analytics practitioner and digital marketer with over 15 years of experience building search and analytics practices for companies like Scholastic, Victoria's Secret, and Prudential. She has headlined conferences such as Digital Summit, Digital Analytics Hub, SearchLove, ConversionXL Live, Domopalooza, DAA Symposia, Web Analytics Wednesday, and eMetrics.
Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing data & technology, protect customer data, and more.
Speakers at this event include:
- Lea Pica, Founder and Data Storyteller at LeaPica.com
- Simon Pilkowski, Global Lead Digital Performance Management at Boehringer Ingelheim
- Julie Park, Privacy Manager at The Church of Jesus Christ of Latter-day Saints
- Paula Olsen, Functional Analyst and Data Privacy Engineer at the Church of Jesus Christ of Latter-day Saints
- Emily Emmer, Director of Marketing Analytics & Conversion at Western Governors University
- Eric Hansen, Digital Analytics Product at Western Governors University
- Ali Shoukat, Manager of Technology Innovation at Cisco
- Mikel Chertudi, COO at ObservePoint
- John Pestana, CEO at ObservePoint
Lea will speak on November 12, 2020. To register and attend the event, follow this portal: Validate 2020.
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