Lea Pica of LeaPica.com to Present at ObservePoint's Virtual Marketing & Analytics Summit, VALIDATE

September 25, 2020 Aunica Wride

SILICON SLOPES, Utah — September 25, 2020 — ObservePoint is pleased to announce that Lea Pica, Founder and Data Storyteller at LeaPica.com, will be speaking at Validate, ObservePoint’s marketing and analytics summit.

In her session at Validate, “3 Pillars of Data Storytelling: How to Inspire Action & Avoid Presentation Zombification,” Lea will discuss how attendees can recognize and break their most common unproductive presentation patterns and ensure that their data stories are remembered and acted upon. 

“Lea Pica’s status in the data viz community is no secret,” said Chris Baird, CMO at ObservePoint. “She never fails to provide valuable, actionable tips in an engaging way that proves the effectiveness of what she teaches.”

Lea Pica is a digital analyst turned Data Storytelling Advocate who teaches thousands of data and marketing practitioners how to present data and inspire action. She hosts the popular Present Beyond Measure® Show podcast and blogs at LeaPica.com. Lea is the creator of the Data Storytelling Boot Camp and PICA Protocol™, her practical prescription for delivering story-driven data. Lea is a seasoned analytics practitioner and digital marketer with over 15 years of experience building search and analytics practices for companies like Scholastic, Victoria's Secret, and Prudential. She has headlined conferences such as Digital Summit, Digital Analytics Hub, SearchLove, ConversionXL Live, Domopalooza, DAA Symposia, Web Analytics Wednesday, and eMetrics.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing data & technology, protect customer data, and more.

Speakers at this event include:

  • Lea Pica, Founder and Data Storyteller at LeaPica.com
  • Simon Pilkowski, Global Lead Digital Performance Management at Boehringer Ingelheim
  • Julie Park, Privacy Manager at The Church of Jesus Christ of Latter-day Saints
  • Paula Olsen, Functional Analyst and Data Privacy Engineer at the Church of Jesus Christ of Latter-day Saints
  • Emily Emmer, Director of Marketing Analytics & Conversion at Western Governors University
  • Eric Hansen, Digital Analytics Product at Western Governors University
  • Ali Shoukat, Manager of Technology Innovation at Cisco
  • Mikel Chertudi, COO at ObservePoint
  • John Pestana, CEO at ObservePoint 

Lea will speak on November 12, 2020. To register and attend the event, follow this portal: Validate 2020.

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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