Lea Pica, Data Visualization & Storytelling Director at Search Discovery, to Present at ObservePoint’s 2017 Analytics Summit

October 16, 2017 Jack Vawdrey

SILICON SLOPES, Utah — October 16, 2017 — ObservePoint, industry leader in automated data governance and tag validation, is honored to announce that Lea Pica, Data Visualization and Storytelling at Search Discovery, will be presenting at ObservePoint’s 2017 Analytics Summit.

Pica is an accomplished speaker, instructor, podcaster, marketer and analyst, with over 14 years of experience building search marketing and analytics practices. She will present “Inspired Insights: The PICA Protocol for Actionable Data Viz,” teaching how to use data storytelling and visualization in a clear, compelling and impactful way.

Concerning her own topic, Pica said, “Learning how to present analytical insights in a clear, compelling, and impactful way is the difference between becoming indispensable or fading into the woodwork.”

Chris Baird, VP of Marketing at ObservePoint, said concerning Pica’s topic, “Data is only valuable inasmuch as it is actionable. Part of making data actionable means applying an effective data collection strategy, but the other part is effectively communicating what data means. Pica’s topic will hit home for professionals who want to improve how they communicate their findings to decision-makers.”

Pica’s presentation will be among 25 other presentations given by data-driven professionals from leading companies, all hosted within the Analytics Summit virtual event environment.

A 100% online event, the Analytics Summit expected to attract more than 5,000 digital marketers, analysts and other data-driven professionals.

The current lineup of Analytics Summit speakers includes:

Pica will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, follow this virtual portal: https://www.observepoint.com/analyticssummit/

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

About the Author

Jack Vawdrey

A former student and present enthusiast of the humanities, Jack Vawdrey uses his love of language to explore the role of marketing and analytics technology in business. Jack joined the ObservePoint marketing team in August 2016 and serves as Managing Editor. Adamant about automation, Jack writes to educate the analytics and marketing community about the role of tag auditing and data governance in the enterprise.

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