SILICON SLOPES, Utah — December 6, 2019 — ObservePoint is pleased to announce that, Krista Seiden, Founder and Principal Consultant at KS Digital, will be speaking at the Virtual Analytics Summit (VAS), January 15, 2020 11am - 4pm EST.
The digital analytics industry has seen a lot of changes in recent years, both in terms of new products, ways of doing analysis, and how analysts want to use such tools and access data. The constant changes, along with the constant daily workload for analysts make it a challenge to keep up with these trends and implement solutions to evolve for the future.
Krista addressed this issue saying, “The analytics industry is changing fast–with new tools and platforms emerging, laws and regulations impacting these toolsets, and a strong desire for access to raw data the analyst herself can work with.”
So, as an analyst, how can you be aware of these evolving trends?
In her session at VAS, “Digital Analytics Trends: A Changing Industry and What's Next,” Krista will touch on the shifting trends she's seen and dig into new tools such as Google's App+Web tracking for a glimpse at what the future may look like.
Krista is the principal digital analytics consultant with KS Digital, an analytics consultancy she founded, helping businesses make the most of their investments in digital marketing and analytics. Previously, Seiden was VP, Product Marketing & Growth at Quantcast. Prior to that, she was at Google for nearly 7 years, where she led Product Management efforts across the Google Marketing Platform and served as the external evangelist for the Google Analytics suite of products. Krista is a keynote speaker, practitioner, writer on Analytics and Optimization, and passionate supporter of #WomenInAnalytics. You can follow her blog at www.kristaseiden.com and on twitter @kristaseiden.
The Virtual Analytics Summit (VAS) is ObservePoint’s annual online summit that draws together over 5,000 analysts and digital marketers from around the world. This year’s theme is “Great Experiences Start with Accurate Data” and some of the top analytics experts in the industry will present on how to create better user experiences with better data.
Speakers at this event include:
- Krista Seiden, Founder and Principal Analyst at KS Digital
- Peter O'Neill, Director of Analytics at Ayima, Founder of MeasureCamp
- Alex Langshur, Co-CEO of Cardinal Path
- Tanu Javeri, Senior Global SEO Strategist at IBM
- Erica Eischeid, Marketing Analytics Consultant at Adobe
- Jose Bergiste, Director of Data & Analytics Engineering at Cognetik
- Lea Pica, Data Storytelling Advocate at LeaPica.com
- Shawn Reed, Sr. Director, Marketing Technology Solutions at Blue Acorn iCi
- Aimee Bos, Sr. Director, Analytics Strategy at Blast Analytics & Marketing
- Jon Tomlinson, Sr. Analytics Architect at Metric Partners
- Mike Maziarz, Product Manager at ObservePoint
- Chris O’Neill, Solutions Engineer at ObservePoint
- Andrew Geddes, Sr. Manager, Consulting at ObservePoint
- and more
Learn more and register for the event here: VAS 2020
About KS Digital
KS Digital is an Analytics Consultancy, founded by former Google Analytics Advocate Krista Seiden. KS Digital focuses on Analytics audit and solution design services, as well as digital strategy advising and training for Google Analytics and the Google Marketing Platform.
As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?
ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.
Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.