Krista Seiden, Analytics Advocate and Product Manager at Google Analytics for Firebase, to Present at ObservePoint’s 2017 Analytics Summit

November 7, 2017 Lisi Hong

SILICON SLOPES, Utah — November 7, 2017 — ObservePoint, innovative pioneer in the field of analytics data validation, is honored to announce that Krista Seiden, Analytics Advocate and Product Manager at Google Analytics for Firebase, will be keynoting at ObservePoint’s 2017 Analytics Summit.

The Analytics Summit is a free, one-day virtual event that brings together over 5,000 digital marketing and analytics professionals from around the world to watch speaker sessions, interact with thought leaders and network amongst themselves from the comfort and convenience of their own offices.

Chris Baird, VP of Marketing at ObservePoint, said concerning the event, “Because the Analytics Summit is a free, online event, it provides companies with the opportunity to expand their data skillset without sacrificing valuable time or money.” Concerning the speakers, Baird said, “We’re fortunate to have speakers with a wealth of technical expertise and industry-leading thought leadership who can help event attendees jumpstart their analytics and data governance programs.

Krista Seiden, one of the event’s 25 presenters, advocates for all things data, web, mobile, optimization and more. In addition to her work at Google Analytics for Firebase, Krista is a keynote speaker, practitioner, and writer on Analytics and Optimization. She will present “Looking Forward to 2018 and Beyond: Where the Data is Taking Us.”

Regarding Seiden’s topic, Chris Baird said, “We have more data than ever, more interest in using it to drive our businesses, and more need for actionability, but many companies don’t know what to do with all of it. Krista’s presentation will help industry professionals learn how to make data more attributable, simple, and useful with some of Google’s new solutions.

The current lineup of Analytics Summit speakers includes:

Seiden will speak at the Analytics Summit on November 9, 2017. To register and attend this online event, follow this virtual portal:

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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