Krista Seiden, Analytics Advocate and Product Manager at Google Analytics for Firebase, to Keynote at Mobile Analytics Summit

June 7, 2017 Kara Frazier

SILICON SLOPES, Utah — June 7, 2017 — ObservePoint is honored to present Krista Seiden, Analytics Advocate and Product Manager at Google Analytics for Firebase, as a keynote speaker at the 2017 Mobile Analytics Summit.

The Mobile Analytics Summit is a free, online conference hosted by ObservePoint. During this virtual event, over 5,000 analytics professionals and mobile app markets come together to listen to 20+ leaders in the field of mobile and app analytics.

Seiden’s keynote session, “Moving from a Web to a Mobile World,” is about her journey moving from web analytics to mobile app analytics. She will address topics such as the mobile ecosystem, metrics that matter and using mobile data to drive growth.

“As the world moves from web to mobile to cross-platform to IOT and beyond, let’s not forget the basics,” Seiden said about the focus of her presentation. “Not unlike teaching an old dog new tricks, as a web analyst I’ve had to learn to apply the knowledge I’ve gained on web to new platforms using old and new techniques to drive growth.”

“So many businesses and agencies have spent the past decade optimizing based on their web analytics data,” said Chris Baird, VP of Marketing at ObservePoint. “We are excited to have Krista sharing her own journey of moving from a web-based world to understanding the different data models and use cases for mobile app analytics by using the decade of knowledge she has for web and tweaking and applying many of those concepts to mobile.”

The Mobile Analytics Summit will also host the following industry leaders:

Krista Seiden will present at the Mobile Analytics Summit on June 22, 2017. Register and attend this virtual conference by following this portal: https://www.observepoint.com/mobile-analytics-summit/.

About ObservePoint

ObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.

Founded in 2007 by  John Pestana  and  Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented  WebAssurance™  and  AppAssurance™  technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.

ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

For more information visit www.observepoint.com. Follow ObservePoint on  Twitter,  LinkedIn, and  Facebook.

 

 

 

Previous Article
Teaching an Old Dog New Tricks: From Web Analytics to Mobile Analytics
Teaching an Old Dog New Tricks: From Web Analytics to Mobile Analytics

This article discusses the transition many marketers and analysts have to make from a web-centric analytics...

Next Article
How to Test Your Mobile SDKs with Automation
How to Test Your Mobile SDKs with Automation

This article discusses the importance of testing your mobile SDKs in order to ensure data collection on you...