Keystone Solutions Founder and CEO, Matt Gellis, to Present at 2016 Analytics Summit

November 11, 2016 Kara Frazier

SILICON SLOPES, Utah – November 11, 2016 – ObservePoint is pleased to announce that Matt Gellis, Founder and CEO at Keystone Solutions, will be speaking at the 2016 Analytics Summit, hosted by ObservePoint.

The 2016 Analytics Summit is anticipated to be an exceptional opportunity for analytics executives, directors, managers and practitioners to glean valuable insights from 30+ experienced industry experts.

Gellis’ presentation, “Data Integrity – Why Your Data May Be Wrong,” takes a practical look at the true impact of data credibility issues on the cost of analytics within an organization and how the problem is only magnified by non-credible external data sources.

“True data credibility is achieved through constant refinement of the entire measurement framework, but with so many variables impacting data integrity it’s more important than ever to ensure your data is protected and trusted through correct testing, automation and expertise,” said Gellis regarding his presentation.

Chris Baird, VP of Marketing at ObservePoint, said concerning Gellis’ session, “Data integrity and quality is paramount when it comes to analytics and decision-making in this data-driven era. Matt Gellis’ topic is at the very center of what we do at ObservePoint and we are honored to have him addressing such an important issue at the summit.”

Additional industry leaders at the summit include:



Gellis will be presenting at the virtual Analytics Summit on November 17, 2016. Register and attend the event via the virtual event portal at

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit Follow ObservePoint on Twitter, LinkedIn, and Facebook.


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Data Integrity — Why Your Data May Be Wrong
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