Julie Park & Paula Olsen from LDS Church to Speak at ObservePoint's Marketing & Analytics Summit, VALIDATE

October 2, 2020 Aunica Wride

SILICON SLOPES, Utah — October 2, 2020 — ObservePoint is pleased to announce that Julie Park, Manager, Data Privacy Office, and Paula Olsen, Functional Analyst and Data Privacy Engineer from The Church of Jesus Christ of Latter-day Saints, will be leading a breakout at Validate, ObservePoint’s marketing and analytics summit.

Their session, “Rules and Privacy Requirements: Cookies, WebBeacons and Technologies,” will take a deep look at the obligations placed on digital marketers and others by Europe’s GDPR and ePrivacy Directive, in addition to other international frameworks governing the use of cookies and similar technologies, and will focus on thoughts and ideas on how to best implement a compliant approach.

“Julie and Paula are true privacy experts. They have a wealth of knowledge and experience, officially acknowledged in the data privacy space,” said Chris Baird CMO at ObservePoint. “These two are worth listening to at Validate.”

Julie Park is a Manager in the Data Privacy Office at The Church of Jesus Christ of Latter-day Saints in Salt Lake City, Utah. Julie manages the global privacy program for the Church and oversees compliance with global data privacy laws and regulations. She is also a member of the U.S. Department of Homeland Security Data Privacy and Integrity Advisory Committee (DPIAC). In these roles, she provides advice and input on programmatic, policy, operational, administrative, and technological issues that relate to personally identifiable information and other privacy-related matters. In 2016, Julie was accepted as an IAPP Fellow of Information Privacy (FIP) and holds several information security and privacy professional certifications (CIPP/E/US/C, CIPM, CIPT, CISA, CISM, CGEIT, CFE).

Paula Olsen is a Functional Analyst and Data Privacy Engineer at The Church of Jesus Christ of Latter-day Saints. Paula provides technical guidance and support for the Church’s Data Privacy Office. Her work includes the design, development, and maintenance of applications and tools used to perform privacy and risk impact assessments, building and maintaining an inventory of personal and regulated data, executing database scans required to validate inventory, and managing cookie consent options across all public-facing properties. Projects on her horizon include a single portal for individuals to more thoroughly view and manage their personal data and the development of a data warehouse to enhance reporting capabilities.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing data & technology, protect customer data, and more.

Speakers at this event include:

  • Dean Davidson, Principal Consultant at Forrester
  • Ali Shoukat, Manager of Technology Innovation at Cisco
  • Lea Pica, Founder and Data Storyteller at LeaPica.com
  • David Kirschner, Independent Advisor and Former Google Lead
  • Simon Pilkowski, Global Lead Digital Performance Management at Boehringer Ingelheim
  • Julie Park, Privacy Manager at The Church of Jesus Christ of Latter-day Saints
  • Paula Olsen, Functional Analyst and Data Privacy Engineer at the Church of Jesus Christ of Latter-day Saints
  • Emily Emmer, Director of Marketing Analytics & Conversion at Western Governors University
  • Eric Hansen, Digital Analytics Product at Western Governors University
  • Marilee Yorchak, Executive Director for the Digital Analytics Association
  • John Pestana, CEO at ObservePoint 
  • Chris Baird, CMO at ObservePoint

Julie and Paula will speak on November 12, 2020. To register and attend the event, follow this portal: Validate 2020.

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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