Judah Phillips, Founder and Principal at SmartCurrent, to Present at ObservePoint’s Analytics Summit

November 10, 2016 Kara Frazier

SILICON SLOPES, Utah – November 10, 2016 – ObservePoint is pleased to announce that Judah Phillips, Founder and Principal at SmartCurrent, will be presenting at the first annual Analytics Summit, hosted by ObservePoint.

The title of Phillips’ presentation is, “Data Stewardship in Digital Analytics,” and he will be discussing who the Data Steward is, what they do and how they fit into the digital analytics team to create more valuable data.

Regarding Phillips’ session, Chris Baird, VP of Marketing at ObservePoint, said, “In this era of Big Data, having a someone to steward and manage all that data is absolutely critical. Judah’s topic could not be more relevant to this body of analytics professionals.”

The 2016 Analytics Summit will be bring together over 30 of the brightest minds in the analytics industry to address the most pressing possibilities and pain points.

Additional industry leaders presenting at the Analytics Summit include:



Phillips will be presenting at the virtual Analytics Summit on November 17, 2016. Register and attend the event via the virtual event portal at http://www.observepoint.com/analyticssummit/.

About ObservePoint

ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises.

ObservePoint’s proprietary DataAssurance™ technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically.

Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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