Jose Bergiste, Director of Data & Analytics Engineering at Cogentik to Present at VAS

November 7, 2019 Aunica Wride

SILICON SLOPES, Utah — November 7, 2019 — ObservePoint is pleased to announce that, Jose Bergiste, Director of Data & Analytics Engineering at Cogentik, will be speaking at the Virtual Analytics Summit (VAS), January 15, 2020 11am - 4pm EST.

Struggling with data quality? You’re not alone. There can be many causes of low data quality, but often a breakdown in communication between Analytics, QA, IT, or UX is at the root of it.

Although Analytics, QA, IT, and UX teams all have a similar end goal—to raise the quality of the data to drive better business decisions and higher revenue—their methodologies, projects and emphasis are different. These differing perspectives can create conflict and frustration as deadlines, projects, and priorities don’t line up between the teams. However, without fixing the miscommunication between these teams, data quality suffers, leading to poor business decisions, lower revenue and a whole lot of disgruntled team members. 

Jose Bergiste addressed this issue saying, “Making data-driven decisions assumes having high-quality/accurate data. Low data quality is often directly correlated with low-quality communication between people and teams.” 

So how do you improve communication between teams? In his session at VAS, “It Takes a Village to Raise the Quality of Data,” Bergiste will discuss tips and tricks to get alignment across all parties to achieve the highest possible level of data quality.

Bergiste loves all things analytics, software development, and product management. His passion is to help organizations realize the full power of data and analytics to develop and maintain products that customers find delightful. His wide range of experience during the last 17 years span from being a graphic designer, web developer, analytics engineer, solutions architect, and most recently Director of Data & Analytics Engineering at Cognetik. Prior to joining Cognetik, Bergiste spent 10 years at the Walt Disney Company in several product and analytics positions with increasing responsibility. 

The Virtual Analytics Summit (VAS) is ObservePoint’s annual online summit that draws together over 5,000 analysts and digital marketers from around the world. This year’s theme is “Great Experiences Start with Accurate Data” and some of the top analytics experts in the industry will present on how to create better user experiences with better data.  

Speakers at this event include:

Learn more and register for the event here: VAS 2020

About Cogentik

Cognetik is an analytics and data science agency. We empower digital leaders with insights to accelerate decision-making, improve customer experiences, and advance data transformation. Our team of thinkers and builders partner with Fortune 1000 clients to help them chart a clear, confident, and data-driven path to gain a competitive advantage and increase revenue.

About ObservePoint

As companies become increasingly dependent on digital data, how often do we stop to question the accuracy of the data that’s driving our business decisions?

ObservePoint empowers data-informed companies to trust their data and better serve their customers through enterprise solutions for analytics management and tag governance. Our solution is an automated platform that validates marketing tags and optimizes digital analytics implementations to give you accurate and actionable data.

Using proprietary technology to scan websites and apps for data-collection errors, ObservePoint ensures data-driven businesses are, in fact, collecting accurate data to guide their decisions and to better connect with their audience.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

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