Jordan Avalos & Pam Frei of Southwest Airlines to Speak at ObservePoint's Marketing & Analytics Summit, VALIDATE

November 3, 2020 Krissa Correa

SILICON SLOPES, Utah — November 3, 2020— ObservePoint is pleased to announce that Jordan Avalos and Pam Frei, Senior Analysts of Analytic Technologies at Southwest Airlines, will be leading a session at Validate on November 12th, 2020.

During their session, “Data Governance Tips & Tricks: How to Do Even More With ObservePoint,” Avalos & Frei will discuss how to make the power of ObservePoint work for you even more. This session covers how to utilize lesser-known features and capabilities of ObservePoint to enhance your data governance, such as LiveConnect, Action Set Library, Webhook integrations, Google Sheets Add-ons, and more!

Jordan Avalos is a Senior Analyst for Digital Implementation at Southwest Airlines, his experience consists of 10+ years of web development and programming with a recent switch into an implementation analyst role. He has a wife and 3 beautiful daughters. He finds his inner solace while working out and quoting 80’s movies.

Pam Frei is a Senior Analyst Analytic Technologies and specializes in communication across a variety of work groups. She has nearly a decade of experience in the analytics industry and with her background in technical writing, web development, and analytics she has a gift for communicating easily with technology groups, marketing groups, and analysts.

Validate is ObservePoint’s annual user event that is opening its virtual doors to all audiences for 2020. Traditionally located in Park City, Utah, Validate going online for 2020 means attendees can join from their office, home office, couch, or wherever their signal reaches, and enjoy hours of action-oriented marketing content for free. This year’s event will focus on helping attendees optimize customer experiences, drive revenue with actionable insights, measure & report performance, govern marketing & technology, protect customer data, and more.

Speakers at this event include:

Avalos & Frei will speak on November 12, 2020. To register and attend the event, follow this portal: Validate 2020.

About ObservePoint

For organizations to be truly data-driven, they must answer two vital questions: 1) What is this data telling me about our customers? and 2) Can I trust my data?

Since its creation, ObservePoint has empowered insights-driven companies to trust their data and create better experiences for their customers with analytics testing and tag governance. Our automated solution enables companies to scan their digital properties for data collection and performance errors—ensuring that they are collecting accurate data to guide their decisions.

Now with Strala by ObservePoint, the ObservePoint solution also helps organizations answer the first question by unifying their data collection standards, capturing and validating every customer touchpoint, and generating trustworthy, actionable insights about their customers that drive real growth and increase ROI.

Together, these solutions arm data-driven companies with trusted data and actionable insights that drive their company forward. 

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, and Facebook.

 
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